keyword strategy — SEOPartner

Choose The Right Keyword With These 10 Tips

May 26, 2016 By SEOPartner

Source: http://www.business2community.com/seo/10-secrets-research-best-seo-keywords-01545460#59g5txpshfbxyfS3.97

Finding the right keywords for your online marketing campaign should not be a hit-or-miss affair. Here are some tips that will help you find the right keywords to use.

How to pick the right keywords

Pick your battles
Want to rank your website faster? Pick less competitive keywords.

Use niche keywords
Niche keywords can help you pull visitors who are actually interested in what you have to offer.

Repetition is key
Once you have chosen a set of keywords, use these for every piece of content you publish.

Use an original search term
If your usual set of keywords are not delivering the results you expect, consider being a trailblazer and use an original keyword.

Test using Adwords
Before using keywords for a campaign, use Google Adwords for research.

Check for performance
Use analytics software to see which keywords are bringing in good results and make the necessary adjustments for those that don’t.

Tapping the local market
If you intend to target customers from a specific region or location, add this to your most used keywords.

Scope out the competition
Want to know which keywords bring good results and which topics resonate with your target audience? Look at the ones used by your competitors.

Use search to test keywords
Consider using search engines, not just Google, to test a set of keywords. This will allow you to see which keywords are used most.

Consider longtail keywords
Get more out of your usual keywords by turning these into a longer and unique keyphrase.

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How To Effectively Carry Out The Long-tail Keyword Targeting Approach

March 4, 2016 By SEOPartner

Source: https://searchenginewatch.com/2016/03/01/six-ways-to-improve-your-micro-targeted-long-tail-keyword-strategy/

Still focusing on head terms in your SEO? Users these days are adjusting their queries to more conversational searches. They look for answers, not keywords so it’s time to optimize your site for long-tail terms. To effectively execute this approach, here are some points to consider.

Long-tail keyword targeting

1. Shift slowly

Long-tail keywords will convert better but don’t entirely replace your head terms.
Consider long-tail keyword optimization supplemental.
Head terms are still the key to phrase-level micro-targeting.

2. Keep in mind that searches are unique.

Every customer will search in a different way.
Find the commonalities or trends in searches.
Optimize phrase and expression trends within your long-tail terms.

3. Use several keyword research tools.

Don’t stop digging too soon.
More keyword discovery means better chances to find a trend.
Combine tools to diversify and expand your keyword pool.
Compare keywords with competitors.

4. Pay attention to common phrases or expressions.

Discover similarities between keywords so you can narrow your options despite the variety of keywords.
Put expressions together in usable combinations.

5. Analyze and adjust.

Check current content on site before jumping into new content creation.
Adjust existing pages, from title tags, H1 tags, alt tags, etc to contain the micro-target keyword phrases.
Optimize content and elements that are already live on site.

6. Craft your content

Make specific and unique content targeting your long-tail expressions.
Organize your long-tail terms into relevant categories.

The long-tail keyword targeting is a simple approach that can drive your site up on search results.

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Factors In Determining Which Target Keywords To Prioritize

January 18, 2016 By SEOPartner

Source: http://www.searchenginepeople.com/blog/16011-keyword-strategy.html

More often than not, most business owners choose the most popular keyphrases that they think would help their site get some attention and give their locker-room-metrics a good boost. However, just blindly picking these keyphrases may not be as helpful as it seems.

Determining target keywords to prioritize

In other words, having traffic alone has no worth, what’s most important is relevant or valuable traffic. Here are 15 keyword research factors you’ll definitely find useful:

Search Volume Potential

1. PPC Test Performance

For everyone, especially for start-up businesses, finding the most profitable keyphrases by running PPC test is the most recommended step. Google AdWords or Microsoft Bing Ads will help you run tests across potential keyphrases or topics to determine which are your best prospects in targeting organic searches.

2. Scalable Grouping for Keywords

Having chosen a couple of popular and relevant keyphrases, you can also start taking into account whether these keywords are part of a larger ‘scalable’ group of keywords. This will help you determine whether you can soon expand your site’s content around these group of keywords.

3. Trending Topics

If you want to avoid too extremely competitive keywords, capitalize on trending topics to get a ton of instant attention.

4. Physical Location

Personalized search results are based on the following:

Browsing history
Social media connections
Physical location

Meaning, the search results you will see are going to be very specific to your location while searches in other locations will get different results.

5. Branded Terms/Keyphrases

Branded keyphrases are the keywords you ‘own’ as opposed to keywords that are more commercial in nature or non-branded ones.

It is an important practice that you make sure you show up for all your branded terms as this also helps with your reputation management.

The Competition Already Ranking

6. Keyword Difficulty

Using Rank Tracker can give you an idea on your chance of ranking by providing difficulty estimates and ranges based on relative volume.

7. SERP Difficulty

You can also find another keyword difficulty tool from Moz that can give you a quick breakdown of what the competition looks like and how your site might compare.

8. Budget and Timeframe

After determining the results of your keyword and SERP difficulty, you need to decide how badly you want to compete for the keyphrases.

9. Competitive Campaigns

For seasonal or cyclical businesses that have certain times of the year where the competitive landscape is running campaign, spying on the competition can help you get a feel of what topics they are targeting.

10. Competitive Link Profiles

While analysing the moves of your competition for a single campaign is helpful, taking things up a notch by looking at their entire link profile can get you a good understanding of who’s currently linking to them. This is a great way of reverse engineering their success.

Why People Are Searching

11. Expected Visits

Rank Tracker’s Keyword Efficiency Tool can help you determine your potential volume, competition and expected visits.

12. On-Site Searches

By looking at your internal site search data, you can easily determine user behaviour when visiting your site. This helps you understand and learn more about the exact wordings or phrasing a customer might use.

13. Top of the Funnel Visitors

For top-of-the-funnel visitors, it is highly important that they are readily presented with the right information or content since they aren’t even aware that they have a need for your product or services yet.

14. Middle of the Funnel Visitors

These types of visitors are in the ‘evaluation’ stage. They have already narrowed down their choices and are only looking for options and alternative.

When evaluating, you are looking for differentiating factors such as reviews and comparisons.

15. Bottom of the Funnel Visitors

These are the people who are ready to take action. They are now going to choose, purchase or at least are interested in getting a last-minute specific help.

When evaluating, you are looking for “pricing” and more in-depth details that will help you ultimately purchase.

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Track These Content Marketing Metrics Today

January 5, 2016 By SEOPartner

Source: http://www.business2community.com/content-marketing/four-content-marketing-metrics-need-follow-01416232#zjZAGvr3C6LX72LU.97

Sessions. Hits. Search depth. Search duration. Search exit rate. So many Google Analytics metrics — so little time. What you need is to focus on key content marketing metrics that reveal your progress, and allow you to direct efforts for maximum results.

Improve results by tracking the right metrics.

Here are four metrics you need to track:

Average Session Duration

This will indicate if visitors are truly reading your posts. The longer, the better. The Average Session Duration is in the All Website Data dashboard in the Overview tab.

Aside from providing good quality content, you can improve your numbers by adding links to other interesting and valuable posts in relevant content. This will direct more visitors to other pages in your website, and yes, keep them exploring.

Bounce Rate

How many visitors bounce off your website after going through one page? You’ll find the bounce rate for your site under the Average Session Duration, in the Overview tab in Google Analytics.

If it’s a high number, you need to consider if this is a question of site speed or content quality.

Users

This applies to returning users as well, not just new ones. This data will tell you if your attracting new visitors to your website and retaining the interest of previous users.

Organic Search Sessions

This indicates how many people have found your website by looking up certain information. Search traffic can provide valuable insight if you need to change your keyword strategy, and if you need to develop more content for what people are looking up in Google.

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