In today’s fast pace SEO trend, more and more sites are now creating unique and shareable content not only receive good graces from search engines but to also capture readers attention. SEO in the past is different from today since you also need to consider on page factors and social media. Hera are past SEO tactics that you should avoid:
SEO myths to avoid
1. Keyword Stuffing – having too many money keywords on a page can hurt your site. This is a long gone strategy to make your page relevant to a search query. The challenge in today’s trend is creating unique articles that are share worthy.
2. Improving organic rankings with paid ads – search engines are clever enough to draw a line between organic rankings and paid ads to level eh playing field. Paid ads do not affect organic rankings since it can be easily abused by companies that have a lot of money to spend. Paid ads on the other hand can help you attract more visitors.
3. Building online trust with backlinks – during the old days, a big part of building authority and gaining search rankings heavily rely on getting links from other sites. This has now been downplayed by search engines since a lot of sites are using black hat techniques and suspicious link building practice to make their way to the top search results page. Most sites nowadays optimize their site to cater the needs of fast growing mobile user, making their site more mobile friendly.
4. Optimizing your site only for Google – a lot of SEOs implement site optimization based on Google webmaster tools guidelines. It can’t be denied that Google is the most dominant search engine at the moment however; you should also consider optimizing for search engines like Yahoo, Bing, Ask.com, etc.