Source: http://www.entrepreneur.com/article/218160
Elevate your customer base with content and social media marketing. It is very important though for you to understand its basics – from maximizing quality to boosting your online entry points. There are 10 laws you must abide to help build a foundation which will serve your brand, customers, and your bottom-line.
Social media marketing laws
1. Law Of Listening – You must read online content of your target audience and discuss with them to learn what is important to them. This way, you can create content and spark conversations adding value to their lives.
2. Law Of Focus – You can easily build a very strong brand with a highly focused content and social media marketing strategy than a broad strategy trying to be all things to people.
3. Law Of Patience – Since success does not happen overnight, you must commit to the long haul in order to achieve great results.
4. Law Of Quality – Remember that quality always outdoes quantity.
5. Law Of Compounding – When your online audience shares and discusses your content, this opens new entry points for search engines to find it in keyword searches. Such entry points can increase to thousands of possible ways for people to locate you online.
6. Law Of Value – Focus on creating quality content and establishing relationships with online influencers. In the long run, these people will be a very powerful catalyst for word-of-mouth marketing for your venture.
7. Law Of Influence – Connect with online influencers who have quality audiences. Work to build relationships with them so they can share your content with their own followers.
8. Law Of Acknowledgment – Always acknowledge every individual who reaches out to you because building relationships is among the most important parts of social media marketing success.
9. Law Of Reciprocity – Focus on discussing and sharing about content published by other people. Expect that they’ll also do the same for you.
10. Law Of Accessibility – Publish content consistently and participate in conversations.