Source: http://searchenginewatch.com/sew/opinion/2426312/5-ways-video-interviews-attract-authority-links
Encourage more linking and sharing for your site by looking at these strategies for creating content to attract quality links from video interviews with industry authorities:
1. Links from the experts themselves
– It is highly probable that the experts who are the focus of the interviews are reasonably efficient at promoting themselves and that they regularly survey and monitor every site they have published on on the web.
2. Links from the interviewee’s ‘Tribe’
– Each and every expert has his or her own large following, and these followers write about and link to content that concerns the “Hero” of their “Tribe”. This could also mean that they are just basically interested in any content published about their “Leader”, and will most often and likely rush to be the first to share the most recent news about their “Leader”.
3. Links from journalists writing about an entrepreneur
– Journalists, because of the deadline pressure, will search to find news that were published previously as they desperately want to include quotes that are given by the person of interest. They refer to the interviews found online for quotes.
4. Links from resource sites
– You begin to appear as a valuable resource when you get some popular interviews underneath your portfolio. At this point, you are now able to attract those who compile lists of industry resources. The secret to this is to publish interviews consistently without the help from a top notch expert all the time.
5. Links from many different niche sites
– There are actually links that come from surprising niches that are not really part of your market focus. If your interview attracts links from an unusual source, this implies that you can further exploit this particular niche in your link-building efforts.