Source: http://www.business2community.com/blogging/writing-blog-attracts-customers-01219737
A blog is a great marketing tool that allows businesses to connect with their audiences. There are no prohibitions to creating a blog, thus you can deliver information to your audiences directly, in its purest form. Not only is starting a blog easy and convenient, it also helps your customers learn more about your business and your level of expertise in your chosen field.
Attract your readers in an instant
The following are different types of content that can be used in a blog:
1. Educational content – “how-to” posts not only educate your customers in areas related to your field, it also helps establish your status as an industry expert.
2. News and commentaries on current issues – Commenting on news and relevant issues related to your industry helps your customers further understand your company’s impact on their daily lives.
3. Relating your business to ideas outside of the industry – Creating blog posts about non-industry related ideas (books, movies, sports, etc.) not only gives you new perspective, they can also help differentiate your company from others and make your brand more memorable.
4. Lists – Lists offer information in a format that is easier to digest and not overwhelming.
5. Answers to customer questions – Creating posts that give answers to the most frequently asked questions in your industry makes your blog a valuable resource that customers can repeatedly refer to.
