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Top Ranking Factors That Gives Local SEO A Boost In Rankings

By SEOPartner

Source: http://searchenginewatch.com/sew/news/2427721/on-page-link-signals-the-most-important-local-ranking-factors

According to Moz, domain authority, backlinks, anchor text and keywords in title tags are very important if you plan on boosting your ranks on local search.

Survey shows that Google rewards quality appearance and signals, from on page factors to link profile. Keywords, site architecture, quality and authority of a backlinks and Google MyBusiness page are the factors that separates an optimize site from a regular site.

Top 5 ranking factors based on the survey

  1. On-page signals
  2. Link signals
  3. Google My Business Page
  4. Citations and other external location signal
  5. User behavior (ex. click through rate, mobile clicks, etc.)

On-page and link profile authority earned almost 40 percent of votes as an important signal for local SEO. Focusing your attention or investing more effort on optimizing these signals can help you gain exposure on search results.

5 Negative Factors

  1. Wrong business category
  2. False or bogus business listing
  3. Mismatch NAP or contact info
  4. Sites with malware
  5. Violating guidelines for Google My Business

For local businesses, local search remains a powerful channel generating more than 20 percent of search traffic.

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Local Search Optimization In 4 Easy Steps

By SEOPartner

Source: http://searchenginewatch.com/sew/how-to/2411693/4-steps-to-optimizing-local-search-with-google

Studies show that more than 70% of online activity is related to local searches. A lot of local consumers, especially mobile users are getting comfortable in using local search terms to get more accurate results. This is a good opportunity for business to optimize their site for local searches to increase traffic and gain more customers. As businesses provide localized services, it’s inevitable that local searches trend would increase.

Local SEO Tips

Local SEO Tips

1. Filling up localized information – include your complete company address, company phone, work hours on business listings. Make sure that your site is in the correct category since Google will take this into account when matching your site to a search term.

2. Using Location keywords – make your business listings consistent since these also influence how Google sees your site and match them to a localized search. Think of it as an identity for your company wherein people would want to know the real you. Studies also show that keywords placed on titles have more than 18% impact on local search. Place location keywords on URLs and H1 tags.

3. Reviews, reviews, reviews – having a lot of positive reviews increases the click-through rate of your site. Studies show that 90% of customers don’t actually trust paid ads but would rather buy a product based on a review and experience of another customer. It’s just logical to place services with high positive review on search results simply because Google wants the best results for searchers.

4. Optimizing your site for local search – it is essential for a website to optimize their homepage and about page to improve search listings. Embedding your company map and adding contact information can add value to your site.

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