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Be A Better Marketer By Learning These SEO Secrets

By SEOPartner

Source: https://ahrefs.com/blog/seo-secrets/

When marketers hear the acronym “SEO”, they tend to think that it is some kind of online magic, a complicated way of tricking Google to favor a website to rank higher. This can make SEO seem overwhelming and discourages people from learning SEO. Eventually, most will settle on paying for an SEO service for their website instead of learning and doing SEO by themselves. However, SEO need not be complicated or daunting – you can set yourself apart and learn some basic SEO techniques such as predicting trends or brainstorming ideas for content. All these small practices will essentially help you develop your skills, making you a more effective marketer.

Be a better marketer by learning these SEO secrets

Be a better marketer by learning these SEO secrets

To achieve these goals, here are some SEO techniques that you need to know:

1. SEO Outreach – you can use the art of persuasion in crafting email templates when asking for links. Having a template to guide you is good, but having your emails sound too generic is bad and it won’t get you anywhere other than the trash or spam folder. Improve your sales pitch by practicing email outreach for SEO.

2. Improvements on trust, speed and engagement – for an online marketing campaign to be successful, you need to make your content more engaging to readers. This can be possible by creating optimized content that contains images, graphs and other data to make your material more authentic and trustworthy. Site speed is also considered a rocking signal. Studies show that slower sites tend to have a higher abandonment rates than sites that load faster.

3. Using long tail keywords – Long tail keywords are composed of three or more words that are used by searchers who are at the end of their buying process. Compared to exact matched keywords, long tail keywords have low search volume or are less popular since these are mostly used by customers who are about to purchase a product. Using exact match on the other hand is ok when you are looking for information. However, if you want to drill down about the specifics, then using long tail gives you more targeted information.

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Bring Organic Traffic To Your Site Using Long Tail Keywords

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2429048/how-long-tail-keywords-can-drive-traffic-in-organic-search

When organic search is in the line, you as a webmaster or business owner must find unique tactics in order to achieve good organic results to your pages. There should be a supportive approach when executing your marketing methods to transform an engaging conversation into a positive customer experience. Below are some reasons long tail keywords play a vital role in this form of marketing:

1. In SEO, using long tail keywords is considered as the life blood in terms of organic search. It has been proven that when users use precise search phrase, they present exactly what they intend to purchase or acquire. The key is uniqueness. Choose the right terms or phrase intelligently.

2. In terms of marketing campaigns, relevance must be on top priority. One must realize that the tools being used in the marketing engines each has a message to deliver. There’s content, readers, personalized messages and user comments among others. To reach your marketing goal, make sure your long tail keywords aims for consistency and continuity. Keep in mind that by using long tail keywords, you are wooing your customer. This is the first step. So make sure you are able to deliver the right message to them.

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Top 10 Tips To Identify The Best Keywords For Your Business

By SEOPartner

Source: http://thenextscoop.com/10-tips-for-finding-profitable-keywords-for-your-business

The most important step in building an SEO campaign is keyword research. It is essential that you don’t target the wrong keywords or else your campaign, even well-planned, will be worthless. So, here are a number of tips to find the right keywords for your business:

Identifying the best keywords

Identifying the best keywords

1. Target long-tail keywords
– 70% of the overall search traffic comes from long-tail keywords. 3 to 4-word keywords offers better exposure even when the search volume is very low.

2. Drop short-tail keywords
– 11 to 20 character keyword phrases make up 60% of search impressions so take advantage of them.

3. Don’t overdo it
– Don’t overdo your SEO campaign by using extra keywords as this may look unnatural to Google’s algorithm.

4. Analyze how your keywords are performing
– Determine your best performing keywords and work with them

5. Use keyword research tools
– Make sure to use the most reliable tools in researching for keywords; some examples are SEMRush, Market Samurai, and SEO MOZ.

6. Use relevant keywords
– Make sure that your keywords are relevant to your content.

7. Local keywords
– Local businesses should take advantage of location-specific keywords.

8. Use Google Analytics
– Google Analytics can provide you with sufficient data about your best performing keywords.

9. Analyze your competitors
– Identify which keywords your competitors are using to get traffic, and work harder on those keywords.

10. Avoid ambiguity
– Always be direct and avoid ambiguity.

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Long-Tail Keywords’ Benefits

By SEOPartner

Source: http://www.searchenginepeople.com/blog/15085-long-tail-keywords-benefits.html 

In recent years, we’ve witnessed how SEO evolved and several major algorithm updates have changed the landscape of online businesses. Using long tail keywords may not be as easy as it sounds but putting effort and focus on it may reap great benefits.

1. Purchasing Cycle And Visitor’s Intention To Buy
– When you optimize your keywords and use long tail terms, you are likely attracting a visit from a visitor with a specific product or intent in mind. This brings him/her closer to buying that product. For example, a user is user looking for a specific item such as “men’s X-Brand running shoes” or “X-Brand size 12 running shoes. When you use such kinds of keyword, you are attracting him to buy it as opposed to keywords that are generic or shorter such as “running shoes” or “colorful shoes”.

2. Conversion Rate
– On top of the user’s willingness to buy, using long tail keywords has a better conversion rate compared to generic ones. Make these keywords more specific because putting the users closer to making a purchase will eventually increase leads and may generate a sale at that moment.

3. Optimized Rankings
– Always remember to optimize your keywords in your content. Put equal emphasis on longer tail keywords because this produces easier and quicker ranking results. Take good note of the basic SEO practices because this has an effect to your rankings. Do not rely entirely on keywords because SEO is composed of a collective effort.

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Keyword Targeting Tips And Tools To Gain Traffic

By SEOPartner

Source: https://blog.ahrefs.com/how-to-get-traffic-with-long-tail-keywords/

With the keyword targeting strategies today, a single keyword like “blogging” will not only have a larger volume, but also a monumental competition. If you want to garner specific views from people within the proper audience, on the other hand, targeting long-tail keywords is the way to go. Here’s why:

–           Using longer keyword phrases will bring specific consumers to your site looking for the things you offer. This may have lesser potential traffic, however, it produces higher conversion and quality of leads.

–           People who usually search using long-tail phrases are laser-focused and are ready to but what they want when they find it.

–           Beyond receiving targeted traffic, you’re also going up against less competition.

–           With these type of longer keywords, you won’t need to worry about ranking high in Google because the competition won’t be as fierce.

4 Tools for Finding Long-Tail Keywords

  1. Ahrefs Positions Explorer
  2. Google Keyword Planner
  3. SEMrush
  4. Keyword Difficulty Tool by Moz

Using long-tail keyword phrases, you are ensuring that the right audience having the right mindset of buying your product or getting your services see your content.

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Short Search Queries Out, Long Search Queries In

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2411478/longer-search-queries-are-becoming-the-norm-what-it-means-for-seo

In the past, a lot of people relied so much on using short search queries however, things have change as we continue to progress. Long tail search queries are becoming the norm nowadays since it gives users a more precise and more tailored results based on the keywords that was used on search engines.

Tips In Search Queries

Tips In Search Queries

Semantic search
Google has greatly improved in providing more precise results based on the keywords use and the intent of the user. Because of this, Google is providing a more interactive approach by using predictive search to create a more refined query. A user can benefit from this because the user receives a more personalized result based on a long tail query.

Optimizing for long tail keywords:
– Use your personal experience and expertise to create topics that would be related to your target keywords.
– Avoid keyword stuffing, it doesn’t work at all and can even penalized your site for doing it.
– Use semantic markup

Always remember that semantic search is all about identifying user intent and keyword context. As search engines become more intelligent, who knows what is in store for us in the future? One thing is sure, and that is providing us answers based on limited search query information.

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How Long Will It Take To Get High Rankings In Google?

By SEOPartner

Source: http://www.free-seo-news.com/newsletter669.htm#facts

This question has been asked many times by several webmasters. The truth is there’s no exact answer because site rankings depend on a lot of factors, and some of these factors are beyond anyone’s control. Below are some estimates to help set a realistic timeline for your SEO.

Setting a realistic SEO timeline

Setting a realistic SEO timeline

  • A brand new website, or one with many issues can take up to 12 months before you can see sustainable results.
  • Short-term strategies that can give you short-term results can have a negative effect on your rankings in the long run.
  • Try dividing your goals into actions: fixing errors on your web page (2-4 weeks), overhauling content (4-6 weeks), link building (4 weeks), etc.
  • Don’t just turn your attention on rankings but instead look more at the overall number of visitors that you get from search engines, and the volume of sales that you get coming from search engine visitors, etc.
  • Start with small goals that can be achieved. Aim to get high rankings for very targeted keywords first; it’s better get high rankings for long-tail keywords than for ‘money keywords’ (One to two-word phrases).

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