Source: http://linksearching.com/best-competitor-analysis-tools/
Business performance can be improved when you research and structure a stronger campaign over your competitors. To help you analyze data from your competitors, below are 10 essentials tools you can use.
10 essentials tools
1. Compete
- Platform that has been measuring digital performance for 15 years.
- Helps you find opportunities and gaps, analyze competition, and achieve a benchmark success.
2. SEO Book Competitive Research Tools
- One of the best free tools for marketing research
- Get reports after the analysis.
3. SEMrush
- Marketer’s favourite tool to analyze their competitors
- View important measurements like insight factors, keywords, backlink structure.
4. SimilarWeb
- Know the strategies of your competitors.
- Improve your business after looking at their marketing campaigns.
5. Google Alerts
- A usable toolkit to keep you updated about your competitors.
- Find out where they get acquired milestones or how they are building links.
- Improve your site after knowing the content, link plan, and social network usages of your competitors.
6. Google Advanced Search Operators
- Get advance analysis.
- This tool allows you to get organic analysis and insight factors.
- Find out how your competitors are building backlinks.
7. spyfu
- The most use tool for competitive analysis.
- Go ahead of your competitor’s performance by checking their organic search factors, paid search ad options and keywords.
8. Free Competitor Analysis Tool – Competitor Website Analyzer
- For quick and easy analysis of your website
- Compare your site to the website of your competitor.
- Get ideas where you should improve.
9. Keyword Eye
- Know the keywords and ranking factors of your competitors.
- Monitor the trends of your competitors.
- Improve your site after analyzing its content.
10. Adbeat
- Focuses on contextual ads
- Gives you reports and a list of your top competitors