Source: https://bizedge.co.nz/story/has-digital-marketing-finally-become-just-marketing/
For many businesses, marketing is seen as being divided into two distinct things: traditional and digital. According to experts, however, it’s a sign of maturity to look at it as, simply, marketing — and here are examples of what mature, high-performing brands accomplish:
Achieve true digital marketing maturity
- Creating marketing campaigns across multiple channels and conducting tests to pinpoint the most effective, results-driven ones.
- Developing a “digital DNA” in their teams by encouraging continuous learning and cross-training.
- Making investments in data and providing marketers with empowering access to relevant insights.
- Putting together customer touch points for building a 360-degree view.