Any digital marketing campaign you launch should have specific goals. Regardless of the objective, however, there will always be key performance indicators that will tell you you’re headed in the right direction.
Factors that indicate digital marketing success
Sales will always be a significant factor to keep track of to gauge the impact of any marketing campaign.
Revenue attribution signifies that your marketing team works in harmony to bring in new customers.
Lead generation points to your digital marketing campaign’s ability to draw consumers into becoming more than mere spectators of your brand’s promotional efforts.
Marketing leads let you know how much awareness of your brand and offerings you are creating among the public.
Revenue from new clients shows the value of traffic that effectively converts.
The quality of your leads — the rate at which a lead becomes an actual connection with a member of your sales team — is testament to your marketing efforts.
Audience engagement tells you that you have created a meaningful connection and that you hit on what your customers truly want and need.
KPIs that specifically matter to your business can lead to positive results the quickest, and must be nurtured.