marketing strategies

Source: http://www.digitalinformationworld.com/2016/04/infographic-top-9-tactics-for-finding-new-customers.html

Looking for ways to widen your audience reach and get new customers online? Here are some tips on how to grow your list of leads:

How to find new customers online

Using social media

Reach out via private message. One on one exchange to your fans is still incredibly valuable. Go to your social media accounts and send your followers custom promotions or offer personalized consultations.
Recommend your product in group discussions.
Search and join groups or communities related to your industry. Build authentic relationships with the members before promoting your products.
Try pay per click advertising. Facebook PPC for example offers effective and targeted solution.

Using email marketing

Offer valuable content. Instead of begging for email addresses, exchange valuable promotions for an Opt in. Publish guide, free course, videos, etc…
Maximize your website widget. Encourage mailing list Opt ins by making your widgets visible on all pages of your site.
Ask email in your checkout process. And if you have a physical store, encourage employees to request customer emails.

Through blogging

Optimize your posts for search. Add keywords but avoid keyword stuffing. Your site can draw in quality traffic which eventually helps you grow your targeted customer base.
Submit guest posts on authoritative industry blog. Guest posting can strengthen your brand and online reputation.
Invite leaders in your industry and feature guest contributions. Content from guest writers will be shared to their fans. This means wider audience reach for your business.

Reliable Search Engine Optimization help here

Source: https://www.altushost.com/5-expert-digital-marketing-tools-you-must-have-in-2016/

Making plans for your business is not sufficient to make it successful since there are lots of business owners that spend their time seven days a week to find the best strategies to improve their online ventures. This is why, it is important to consider digital marketing tools that will allow you to manage your ventures, attract clients, and create sales. Below are some of the must-have digital marketing tools this year.

Digital marketing tools

Ducksboard – It is a tool with a board design which allows you to overview all your analytics in one dashboard. With the use of this tool, business owners are updated with regard to the most essential analytics they need.

ReferralSnip – It is a tool that can help you set up a referral program in less than two minutes. All you need to do is put in a few details about your company, make a design for your snippet, and just like that your previous customers can start to refer people to your business organization online.

Person – It allows you to share the customer personas you have just created. This is possible since it can help you make a visualization of the potential clients to target by simply putting in their gender, their likes and dislikes, their behavior, and their goals. This feature makes Person very suitable for sharing with marketers and other teams.

Picreel – Itcan help you “capture” your visitors when they plan on leaving and offer them various exit offers, which are customizable.

BuzzSumo – It gives you various insights on what kind of content your audience likes the most. With the use of BuzzSumo, performing research is also very easy and the only thing you will have to do is to put in a certain backlink or keyword and you will be given a detailed report.

Strategic SEO Help here

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Must-Have Digital Marketing Tools