marketing strategies for social media

Boost Your Marketing Strategies With These 7 Effective Steps

April 25, 2016 By SEOPartner

Source: http://www.searchenginepeople.com/blog/16043-social-media-marketing-strategy.htm

Today, social media has come to a point of becoming a powerful platform that can boost a business’ bottom line. Unlike before where it only provided networking opportunity brands could use to create a buzz, social media marketing is now an indispensable partner for business strategies to generate publicity and create awareness.

Steps to boost your social media marketing

To help you create a killer social media marketing strategy that will surely resonate with your target audiences, follow these seven steps:

1. Stablish your goals

Goal setting will always be your first step in your marketing strategy. It will help you come up with an attainable social media strategy and will keep you on track in gauging your ROI.

2. Evaluate your existing online reach

Every marketing campaign should be aimed to understand the needs and preferences of the end-user. Here are pointers that can help you learn more about your target audiences:
- List your social networks active for brand promotions
- Choose the right social networking platform for your brand
- Make sure all the information you provide for your brand are correct
- Identify your target audience and their pain points
- Identify which networking channels are preferred by your target audience

3. Build your online identity from ground up

If your brand has not social presence yet, establish a business account on Facebook, Linkedin, Twitter, Instagram and Google+. Make sure to note that every social network caters to different audiences and should be used properly.

4. Connect with industry experts as well as influencers

This can help you increase your followers. Connecting with existing and prospective customers is the most important reason to be active on any networking platform and capitalizing on industry experts will allow you to influence your audiences better – it can also offer long-term value for your brand.

5. Create engaging editorial calendar

Regularly update your social networks with fresh, relevant, unique, informative and relevant content. Schedule your content in advance and be prompt with your communication.

6. Analyze and trace your marketing endeavors

To help you analyze your marketing endeavors, you can use Google analytics. This can help you take corrective action and enable your online business to continue to grow. If you want to generate leads using social media, stick to your approach but be flexible with your methods.

7. Build your strengths

Be creative and capitalize on innovative social media campaigns that will engage your audience. Use Facebook adverts, trending hashtags, retweet the latest updates from your influencers and double down on channels that are driving qualified leads.

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3 Ways To Improve Social Media Engagement

February 11, 2016 By SEOPartner

Source: http://www.socialmediaexaminer.com/3-social-media-engagement-techniques-that-work/

Social media engagement comes in the form of likes, shares, follows, comments, tags, retweets, replies, mentions, favorites, repins, clicks, upvotes, +1s, and views. It represents a successful two-way dialogue between your brand and customers.

tips for improving social media engagement

How to improve social media engagement

Audience engagement on social media is one of the pillars of marketing today. If you’re constantly sharing content on different social media networks but are finding it hard to get customers to engage, the following techniques may just help you out:

1. Customize your approach.

If you want to run a successful social campaign with the right amount of engagement, you need to know your audience first and find out what they’re likely to respond to and enjoy. And you can do this by doing some research. Determine which social media sites your target audience visit more often or spend the most time on. Identify what topics they care about or are very interested in and which hashtags they regularly use.

But aside from listening to your audience, communicate with them as well. Once your fans or followers know that you’re interested in them and care for what they say, they won’t hesitate to let you know about what makes them happy. And once you know what they’re looking for, you can start a social media campaign that your audience will embrace.

2. Set your target goal.

Prior to launching a social media campaign, figure out what your particular goal is. If you don’t have a firm plan in mind, you’re simply setting yourself up for failure. When coming up with a plan, make sure identify what you want to accomplish, determine the audience you’re targeting, and ascertain how you want to connect with them.

3. Place, not shove, your product in your audience’s hands.

Most online viewers today are tired of “in-your-face” marketing strategies on different social media sites. Bear in mind that the primary goal of social media is to be social; as such, prioritize nurturing relationships with your fans and followers.

It may be hard to do but when initiating a social media campaign, take a step back on the selling part and simply share. Avoid forcing your product or your brand on your audience since they may just stop listening to you. Go for subtlety instead. Give your target audience a way to share your product in a fun and unique way so that they will be naturally drawn to it.

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