Source: http://www.socialmediaexaminer.com/4-tips-to-improve-your-youtube-marketing/
YouTube is still the most popular video sharing platform today. Because of its wide popularity, it is always included in the arsenal of content marketing specialists. To maximise the marketing potentials of YouTube, you have to understand that there is more to uploading videos and coming up with optimised titles and descriptions.
YouTube marketing tips
Below are some useful tips you can follow to get the most out of your YouTube marketing campaign:
Go beyond the norm and post videos that are extraordinary and interesting.
Because there are millions of videos on YouTube, there is a high tendency that people won’t watch the ones you post if they’re always about showcasing a product or service. You may pique the interest of viewers with a DIY instructional video but this should offer some unique advice. Aside from music and celebrity videos, the most popular ones are always those that tell an original and interesting story.
When coming up with great content ideas, don’t limit yourself to videos that relate directly to your product or business. But make sure that your videos will evoke the emotions you want viewers to feel about your brand, even if there isn’t an obvious and direct link between your video content and the product or service you are promoting.
Qualify leads with your videos.
For every video that you create and upload, make sure that you are able to prequalify viewers and successfully send prospective end-users onto your website so that they can learn more about your products and services. You can do this by creating videos that can engage and educate viewers, but leave them hanging a little. Your video should be created in a way that you can convince to visit your website to get more information about brand or product or services. One effective strategy can you can employ is to close your video with a good CTA and the link your website.
Make sure your channel page is optimised.
Aside from your videos, most viewers will take the time to look at your channel page, too. Make sure you provide the right, relevant information about your company on your channel page. Don’t forget to include links to your website and other social media profiles as well. You can also insert four clickable links on your banner header so don’t neglect to do this, too.
Place the right keywords.
Lastly, to get the most out of your YouTube marketing strategy, make sure you select and put keywords on your videos that are relevant to people who are looking for new, useful information. In general, always consider words and phrases that are relevant to both your industry and products to use as keywords.
