Source: http://www.entrepreneur.com/article/250245
Millennials are known to demonstrate habits and stand by beliefs that are different from the older generations’. It’s crucial for business owners and marketers to tailor their content creation and marketing strategies to suit this demographic since they make up a large part of the total consumer population.
- Millennials make up the largest group of people that accesses media on smartphones.
- They consume 72 minutes of news per day, often from social media sites like Twitter, Facebook and Reddit.
- Their consumption of news is interspersed with their consumption of content about lifestyle and entertainment.
- They are highly likely to browse through content and publications (that they may not be initially interested in) if other people in their circle have shared it.
- They enjoy content that is relevant to their personal lives.
- They want content to be easily accessible anywhere—smartphones, tablets, smartwatches, etc.
- Reader engagement among millennials is high in long-form content.