Offer a wider variety of content and your audiences will pay attention. They will stay a long while exploring your website and your blog. And when you’ve presented high-quality, relevant, and updated content (in any format), you’ll secure favourable results.
Video is just the tip of the content creation iceberg.
Here are the five content creation formats you’ll need this year.
- Video will kill.
That is, in a good way. This format continues to kick content derriere, as Cisco reveals that video will take up 69 per cent of all consumer online traffic in 2017. But don’t get caught up in creating viral videos. Instead, produce professionally made, useful video content for your audience.
- Podcasting is steadily growing.
Pew Research Data shares that podcasting has grown regularly since 2008. People are listening in. This year, more brands are poised to get into podcasting.
- Content designed for mobile.
Think concise, short copy, and not just responsive design. Your content is not just going to be consumed on smartphones and tablets. You may want to factor in smartwatches with your content creation, i.e., even shorter copies.
- Try long-form content.
A study from serpIQ shares that top-rated posts were generally over 2,000 words. But use this format with care. If your subject doesn’t merit 2,000 words, don’t stretch it because your readers will get bored — and click away.
- Stunning images, great design.
Let your good quality content stand out with compelling images and design. Invest in talented artists and designers to bring your content to life on the Web.