Source: http://www.silverbean.com/blog/optimising-content-for-mobile/
Mobile marketing is a huge factor in making a business successful. However, there are cases when your own mobile content will ruin your mobile campaign. To ensure that you mobile content can provide you the benefits you need, below are some tips on how to optimize mobile content.
How to optimize mobile content
Optimize for local search – It is key that you understand the user intent of your audience, and what they are expecting to find when the type their request into a search engine.
Optimize titles and meta descriptions – You need to ensure that your page title is visually appealing and works for the audience when it is viewed on more than one line.
Ensure buttons are an ideal size for mobile – You should try keeping the number of actions that are required to be performed on a mobile device to a minimum. The less time a user has to spend finding what they are looking for the better.
Optimize images for mobile – Images are often what takes the longest time to load on mobile devices. Therefore, you need to do of the following: Find a page speed to tool to identify which images are the culprits, compress your images and define your image dimensions
Use deep links for apps – Deep links allow you to pass information to and from applications on a user’s device which is called Contextual Deep Linking.
Ensure content formatting is suitable for mobile – Make sure that your sentences, links, headings and forms all make clear sense as self-contained areas of information.