Source: https://econsultancy.com/blog/66669-five-tips-on-writing-content-for-a-mobile-audience
People are now accessing the Web via their mobile devices more than other platforms. So it’s important to structure your content in a way that makes it more engaging for mobile users. Here are 5 tips to do just that.
- Eliminate clutter. Avoid long-winded statements. Make your point quickly before your audience loses interest.
- Create content that is easily digestible. Use bullets, subtitles, graphics and call-out quotes to cut through blocks of text.
- Write spot-on and hard-hitting headlines. Keep titles within 8 to 12 words for better readability and SEO.
- Add mobile-friendly links within your content to increase interaction and add value for your readers.
- Make analytics work for you. Monitor, measure and analyze the response you get from your mobile audience and use that information to constantly improve your strategy.