Source: http://www.link-assistant.com/news/mobile-seo.html#part1
There’s no doubt that Google is investing deeply in motivating webmasters to step up their mobile optimization efforts.
Check Your Website’s Mobile Friendliness
This is the main reason why it’s best to come up with a mobile strategy now, and get ahead of your competitors in the future. Here are several tips:
1. Determine if your website is mobile-friendly
– The are actually tools available online to validate if your site is mobile-friendly. Go to https://www.google.com/webmasters/tools/mobile-friendly to check your site’s mobile-friendliness.
2. Choose the most appropriate mobile solution
– Build a site that will cater only and specifically your mobile device viewers. The design you choose in creating the site should be good and responsive and will fit the preference of the users. Consider getting mobile apps as they are said to be the most user-friendly solution to web marketing and these will also take your mobile user engagement to a whole other level.
3. Stick to mobile web optimization’s best practices
– There are actually a number of things you have to restrict with regards to mobile web search, unlike in desktop devices:
Steer clear of uncommon software on mobile, such as Flash
Make use of readable text without zooming
Ensure content fits the screen with the page size and that users won’t need to scroll horizontally
Links should be place far enough apart to allow for comfortable tapping
4. Do not follow these mobile design mistakes:
– Block off JavaScript, CSS or image files
– Putting up content that is unplayable
– Poor or no site redirection
– Mobile-only 404s
– Hardselling your app for download
– Cross-links that are irrelevant
– Slow page load speed
5. Utilize tools that make use of mobile-focused keyword research to improve mobile ranking.