Today, more people than ever are using their smartphones to access the Web. Mobile searches have surpassed desktop-based searches. For brands and marketers, this means it’s time to make a more serious commitment to developing a mobile marketing strategy that’s more tuned to the needs and preferences of your customers.
Make your mobile campaigns more engaging
Here are top proven tips to make sure your mobile campaigns will lead customers lining up to your store:
Acknowledge change as the new normal.
From now on, n marketing strategy will be “done and final. See your approach as works in progress because things can change fast – search result formats, types ads that work, or traffic sources that produce quality leads for you, etc. Learn to be agile and versatile.
Engage customer via multiple channels.
You need to work on getting traffic from diverse sources. From search results to social media to online videos to blogs and more, look into where your customers are hanging out, and be visible so they can take note of your brand.
Track your results.
Don’t just build it and hope for them to come. Monitor your progress. Study data on how your customers respond to your campaign. And according to the information you have gathered, work on fine-tuning your campaigns for better results.
There’s no one-size-fits-all model.
Take inspiration from industry leaders, but you can’t copy their exact same campaigns because every business is unique. Invest in market intelligence to know more about your customers, so you can develop the right messages that cater to their needs and preferences.
Embrace automation.
One successful campaign, no matter how viral or effective it has become, will never be enough. You have to be consistent and be able to come up with sustainable initiatives. Automation will allow you to build an organized system, minimize routine tasks and focus on continuously improving your mobile moves.
