Source: http://searchenginewatch.com/sew/opinion/2413246/mobile-local-search-an-untapped-goldmine
Survey results show that mobile search have surpassed desktop search and continues to grow as more and more users prefer tablets and smart phones over desktop. In just 4 years, mobile internet increased dramatically since it’s a preferred go-to gadget for people on-the-go.
Local mobile search optimization
Here are some tips to optimize your site and increase user experience for mobile:
- Using a short title and meta tags can benefit mobile users using a smaller device. Do not forget to include keywords that mobile users would use to search your page.
- Optimize for local business by adding schema markup to improve how your page is displayed on search results.
- Update your contact information and include store hours, address, landmarks, and map to your business. A user mobile search that includes location keywords can just be around the corner trying to find your business.
- Always redirect mobile users to your mobile pages and not desktop pages. This may result to users having a hard time browsing your site or worst, leaving your site in an instant leaving a bad first impression.
Tracking conversion, clicks and sales in mobile search is an effective way or marketers to adjust their budget on ads and other mobile campaigns. Paid ads can increase conversions however; clicks through rate decreases dramatically from position one in mobile search results.
