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Make The Most Of Your Site’s Name & URL Structure Through Google’s New Mobile Breadcrumb URLs

By SEOPartner

Source: http://www.bruceclay.com/blog/mobile-breadcrumb-url-structure/

Last week, Google announced two more changes coming to Google mobile search results – Breadcrumbs format and using site name instead of domain name.

New Mobile Breadcrumb URL

How To Structure Your URL

  • Mobile search results will now show a breadcrumbs-like format of the URL structure
  • Using Schema.org structured data, you can control your displayed breadcrumb URLs and site name
  • Without structured URL data, Google will display whatever structure it feels best represents the way that page fits in your site
  • Directories leading to your page should communicate a clear idea of what your page is about
  • It is a recommended SEO best practice to keep pages within a few clicks from the home page (3 to 5 clicks deep)
  • Breadcrumb navigation help search engines understand your site structure
  • Structured URLs shows real-world name of the site instead of the domain name ex. “Google” > about > company > history
  • Increase mobile click through rate by shortened breadcrumb URL format with your business name

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Common Mistakes To Avoid When Shifting To A Mobile Friendly Site

By SEOPartner

Source: https://www.seroundtable.com/google-mobile-common-mistakes-20035.html

A resource document was presented by Google to help webmasters avoid pitfalls when shifting to a mobile site.

Properly shifting to a mobile friendly site

Properly shifting to a mobile friendly site

1. Blocked CSS, Javascript and Image Files – Always allow Google bot to access your Javasripct, CSS and image files to receive optimal rankings. Verify that robots.txt file contains no disallow directive.

2. Unplayable Content – Make sure that most mobile devices can play your videos. It is highly recommended to use HTML5 standards for annotations to increase user experience.
For selected browsers that cannot play your video, it is essential to provide video transcript.

3. Faulty redirects – Use responsive web design or be sure to redirect mobile users from desktop URL to the proper mobile URL

4. Mobile-only 404s – Redirect 404 pages to the right URL to ensure best user experience

5. Avoid Interstitials – Avoid blocking interstitials that may cause hindrance of users from completing a task.

6. Irrelevant cross-links – Having mobile pages link to a not mobile friendly desktop page

7. Slow mobile pages – Don’t make users wait too long when they enter a page on your site. This will decrease user experience and cause visitors to navigate away from your site.

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