mobilegeddon — SEOPartner

Source: http://searchengineland.com/advanced-seos-guide-mobilegeddon-218260

Is your site ready for Google’s Mobile-Friendly update this coming April 21st? Google has been encouraging site owners to provide a better mobile experience to users. This is because more and more online consumers and marketers are using mobile devices to access the internet. Here are some tips to prepare your site for Google’s upcoming update:

Make your site mobile-friendly

1. Improve Searcher Experience
Make it easier for mobile users to search for your site. Improve page speed as it can factor in your ranking, and fix common errors as listed by Google. If you have an app, add deep linking to your app. Optimize your website for search using mobile assistants like Google Now. Add relevant structured data to your website that can provide instant answers for users’ queries.

2. Make your mobile site experience more additive
Don’t just simplify your platform, make your content more accessible on mobile. Moreover, take advantage of the many technologies that smartphones have (that laptops or desktops don’t) like easily accessible cameras, microphones, accelerometers and GPS. Google has managed to use these to improve search experience (GPS-based search, voice search, Google goggles, etc.) and you can also incorporate these features to your website to gain advantage over your competitors

3. Adapt early
Keep track of trending technologies and adapt your website for these. Don’t wait too long to draft your site.

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Source: http://www.quicksprout.com/2015/03/30/dont-get-caught-with-your-pants-off-3-steps-to-increase-your-search-traffic-from-googles-next-update/

Google update on April 21 is set to make mobile user experience a part of its algorithm. You may think this is no big deal, but think again. Why? This is because Google says that this mobile update will be bigger than its Panda update.

How to take advantage of Google’s next update

Step #1: Shift to a more responsive theme
– Avoid creating a separate site for mobile as much as possible
– Get a mobile responsive theme for your site

Step #2: Optimize your site with “speed” in mind
– You need your site to load quickly and auto adjust its size depending on the mobile device used to browse your site
– Use Google page speed to get more information about site issues and what needs to be done to increase site speed
– Call your web host to place your site in content delivery network for faster page load time
– Pick a good web service provider
– Make your code cleaner by hiring a good web developer

Step #3: Start tweaking your site 7 days after Google update
– Make changes on your site 7 days after Google update

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