According to Joe Pulizzi of the Content Marketing Institute, native advertising is content-based. This is considered the pay-to-play way for local businesses to get custom content to their target audience. Experts say that this is another logical step from content marketing. Local businesses can put custom content to good use with this strategy.
Why Use Native Advertising Today
- It is better than display ads. Based on the latest statistics from IPG Media lab on native advertising, consumers viewed native ads 53% more often as compared to display ads. Also, 32% of the respondents to the IPG Media Lab survey said that native ads are shareable.
- It is everywhere. Many individuals think that native advertising is a new concept but it is actually not. An example is Facebook. You must know that one form of native advertising is the sponsored post showing up in your news feed.
- It is local. Most local newspapers in local markets are likewise offering native advertising options. Today, readers can visit the website of their local newspaper and read on a sponsored post telling a story and somewhat similar to the type of journalist content they were reading before.