Marketing trends nowadays are focused on generating leads and conversions. A lot of companies have invested on content marketing since it is easy to connect with customers and provide them the information they need.
Content Marketing Tips
You can boost your brand presence by doing the following:
1. Optimizing your blog page
It is always a good idea to make sure that your blog post are well-optimized before publishing. Unique content accompanied by a relevant and catchy page title can attract potential readers and followers. Don’t forget to classify your content by placing the right categories and tags to help search engines classify your content.
2. Social Media
Once the post is completed, you can now use social media networks such as Twitter and Facebook to broadcast your content. Create a catchy title or a teaser statement to encourage readers to click the link. This may increase your bounce rate if it is not related to the content you want to share.
3. Newsletters and Emails
Sending emails to your subscribers greatly improves your credibility as a marketer and improves customer retention. This is essential tool for those marketers who want to impart their knowledge by sending white papers, case studies, e-books, how-to guides, etc.
4. LinkedIn Pulse
For B2B companies, LinkedIn pulse gives you personalized news. It’s a good way to gather quality visitors from engaging posts that you created.