Source: https://www.entrepreneur.com/article/271180
People do not like to be wrong. But it would be great for your business to know the strategies you think are efficient but are really not. This will ensure that your business won’t fail.
Poor marketing strategies
3 Bad Marketing Strategies
1. Spray And Pray – This is otherwise known as the “shotgun approach”. If the demographic you are targeting is too big, it will become harder to determine who really needs your products or services. Also, if you are using this type of broad-based approach, it is more likely that you are going to be cold calling – and this will create another barrier, making potential clients to just hang up the phone, close the door or ignore the email. Instead of using this approach, you must find a great way of targeting those who really want your offerings so you do not need to convince them. In turn, this can help save you money, time, and frustration.
2. Facebook Ads – They definitely work for most businesses. The problem with FB ads is 2-fold. First, FB ads will take a lot of work to manage. Second, if you do not know what you are doing or perhaps you do not have your product funnels properly set up, you will just be spending all your money to get a little reach. So if you are just starting off, the best method for you and your business is to optimize social media as well as connect with your tribe regularly. Consider not spending plenty of your time and money on FB marketing until you really have to.
3. Word Of Mouth – In some cases, this approach works. But most of the time, it does not. Due to the fact that everyone has their own challenges, it is indeed unrealistic to expect that your family and friends will do all the heavy lifting in terms of spreading the word. So instead of depending on the people you know to promote your business, you must purposely cultivate people who are talking about your ideas and those who are trained to share such idea via constant interaction.