Source: http://www.business.com/seo-marketing/storytelling-101-what-defines-good-content-for-off-page-seo/
Providing high quality content and link-building are internet marketing strategies that go hand in hand. If you want to raise your website’s rank on search engines, make sure to create content that is high in quality, not just on your own website, but also off page as this further drives a successful link-building strategy.
Qualities Of Good Content
High quality content has three very important characteristics.
- Usefulness – if it is useful and provides a service for your target audience.
- Branding – The second important quality is that it helps enhance brand authority since great content can help position you and your company as leading experts in your chosen field.
- Natural – Lastly, great content looks and feels organic; it does not feel forced and there is no air of artificiality to it.
Where you place your content also matters. Articles and other types of content posted on reputable and other high-domain websites is a good way to build links and position yourself as an industry leader. Moreover, the landing pages for your links are very important as well. When writing an off-page article, add relevant keywords containing links to your website. To encourage visits through those links, make sure that those keywords link to essential information otherwise not found within the article itself. This makes those links useful to readers.
Create content that is useful to readers. Not only does this help in furthering your role as an industry expert, it also helps build quality links that your users will continually refer to in the future. Take a closer look at what your audiences might need and try to provide that. Though results may not be immediately apparent, your efforts will eventually pay off in the long run.