Source: https://moz.com/blog/learn-to-love-your-existing-content-5-ways-to-get-more-visibility
Content services are important to improve online presence. However, these services can be quite expensive especially if you want fresh and quality content regularly. Luckily, website owners can now make use of existing content to improve their visibility.
Get more visibility for your existing content
Connect with people who have shared similar content – Search various keywords relating to the content, identify websites that have the said content, plug each URL to see who links.
Look for broken link opportunities – Find pages that used to exist but are now dead and that people have linked to, tailor your content asset to fit that opportunity and reach out to those that link, to suggest they update their link to your page.
Devise a new angle – Adjusting the niche you pitch can have a significant impact on publish rate to adjusting your prospecting efforts and your email template.
Consider paid promotion – Utilize paid media when goals of a campaign go beyond link building because it is really hard to draw new viewers.
Connect your content to a wider story – Tap into a developing story and go hyper-focused, then you can generate some coverage of your content and leverage it for further coverage with some proactive outreach.