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4 Cost-Effective Marketing Tips For Emerging Entrepreneurs

By SEOPartner

Source: https://www.entrepreneur.com/article/273329

When it comes to online marketing, many people really think that it needs a huge amount of money to be effective and working. However, this should actually not be case as there are cost-effective marketing strategies you can use to improve your business.

Cost-effective marketing tips

Cost-effective marketing tips

– Use Facebook news feed ads. Many people may take this for granted but this is actually effective especially if you are offering a free giveaway of a low-cost product. Create powerful images , a clear call-to-action and an effective landing page.

– Start a Facebook custom audience. You only need at least 20 people on email list to start and start targeting people who are just like your customers with the help of “Look Alike” feature.

– Experiment with LinkedIn sponsored updates. These appear in the LinkedIn users’ newsfeeds and all that you have to do is publish a free article to highlight your expertise and deliver value to your audience.

– Take advantage of Twitter lead generation cards. As what many experts say, these cards are highly effective. This is a shorter path to receiving leads without the need for a landing page.

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How To Improve Your Online Marketing Strategy

By SEOPartner

Source: http://tech.co/6-key-ways-improve-online-marketing-strategy-2016-05

Having a website that will attract visitors who will convert and do business with you can be really a challenge. There are a lot of business owners today who struggle with converting their site visitors into loyal customers mainly because of poor online marketing strategy. And so, it is very important that you know how to improve your online marketing techniques to attract more visitors and get more conversion.

Improve your online marketing strategy

Improve your online marketing strategy

– Know your audience. This is actually the first and the most important step. Find out what attracts them the most and from there, find a way to target their interests.

– Identify the places where you can reach your customers. The most popular place to reach them is social media. Although there are a lot of other platforms you can use, make sure that you are present in popular social media sites.

– Make a loyal customer base. You can do this by adding them to your mailing list. This way, they will be notified about new products and services, items on sale and new posts on your website.

– Create quality content. Having quality content posted on your website is always a great factor to rank better in online searches. This is also a smart way to keep your site visitors interested.

– Seek help from the experts and learn from them. If you want to make sure an effective online marketing strategy, hire a good team and learn from them.

– Analyze your strategy. There are a lot of tools that you can use to get a detailed analysis of your online marketing strategy. Take advantage of such tools to help you figure out the best strategy to use.

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Get More Out Of Social Media With These Tips

By SEOPartner

Source: http://www.business2community.com/social-media/4-ways-use-social-media-beyond-marketing-01503766#lQs1PC1d02zVYQBc.97

Think social media is only for marketing? Think otherwise. Here are 4 ways to use social media apart from marketing.

4 ways to use social media

4 ways to use social media

As an R&D tool
If you are selling a physical product, you can use comments from your followers to improve your product.

As a feedback mechanism
Your customers have a lot to say. Use their inputs to fine-tune your products or services.

Give old content a new lease on life
It does not mean that if you have old content pieces, they’re no longer relevant. Listen to social media conversations and link your older content to relevant discussions. Just make sure to update these pieces.

As a testing ground for offline assets
If you are planning to use online assets for offline purposes, you can use social media to test these. You can also repurpose digital content and online testimonials for brochure and offline marketing collateral.

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Study Reveals 4 Most Effective Online Channels for B2B Marketing Today

By SEOPartner

Source: http://www.business2community.com/b2b-marketing/4-ways-meet-2016-b2b-marketing-goals-01505594#HyOYAkxYYzwg5mDA.97

An updated study offers insights on what works and what doesn’t when it comes to marketing in the B2B sector using the digital platform. The study titled “State of B2B Marketing 2016 Report” revealed how four established digital channels are still the most effective avenues for building relationships with business customers today.

The best B2B online marketing channels

The best B2B online marketing channels

Company Website

  • 86% of B2B marketing professionals say their own website is their most effective online channel.
  • 80% of the study respondents say they plan to increase their website spending this year.

Email Marketing

  • 72% of B2B marketers rank emails as the second most effective marketing channel.
  • 61% of them will increase their email marketing spend this year.

Organic SEO

  • 54% of B2B businesses say they have achieved their marketing goals through SEO.
  • 54% of respondents are planning to increase their spending for SEO in 2016.

Social Media Channels

  • 52% of B2B marketing professionals have achieved marketing success via social media use.
  • 66% plans to increase their social media marketing spend this year.

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What Publishers Need To Know About The Future Of Local SERPs

By SEOPartner

Source: http://www.localseoguide.com/the-future-of-local-serps

With the increasing presence of knowledge graph, a lot of people have noticed that Google is starting to view local queries as questions, instead of seeing them as searches.

Future of local search

Future of local search

SERPs for local categories are showing information on how to hire a service pro, how to find a retail location, etc.

Knowledge graph results show that Google is moving towards displaying more customized SERPs, providing the best answers as soon as possible.

Here are things publishers will need to focus on to rank on local SERPS:

* Ensure that Google understands your content by using schema mark-up and implementing SEO best practices

* Make a structure on everything you post

* Improve user engagement on your site

* Prioritize content that best answers questions

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Tips for Successful Mother’s Day Online Campaigns

By SEOPartner

Source: https://www.internetretailer.com/commentary/2016/04/04/mothers-day-online-marketing-6-top-tips

Mother’s Day is now a multibillion-dollar industry across the globe. Last year it drove $21.2 sales for U.S. businesses alone. If you’re an online retailer, establishing an effective Mother’s Day campaign can be a profitable endeavor.

mother's day online campaign

Make mom proud with an effective online campaign

Consider the following tips to make your Mother’s Day online campaigns more successful:

More than flowers
Think of other gift suggestions aside from flowers (although they’re still one of the hottest items during the special day). Candies, special dinners and brunches, candies, greeting cards and gift certificates sell as well. Make sure your ads point to your site and show your contact numbers.

Not just Mom
Broaden your campaigns to include other women and mother figures aside from moms. Your keywords may also embrace grandmothers, sisters, aunts, friends, mentors and more.

Go mobile
Ensure that your campaigns are visible and accessible via mobile. Majority of shoppers will be using their phones to search for and buy Mother’s Day gifts.

Prep for last-minute buyers
Establish an online sales strategy that allows you to get the attention of last-minute shoppers, drive them to your website and also enable your system to be ready to take orders during the last-minute rush.

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3 Core Principles of Digital Marketing

By SEOPartner

Source: http://www.forbes.com/sites/robertadams/2016/04/04/the-3-fundamental-principles-of-online-marketing/#bca546a2c769

Online marketing is constantly evolving. But in the face of these changes, you have to know and adhere to three fundamental principles of digital marketing in order to attain long-term success.

Anchor your digital marketing on these principles

Anchor your digital marketing on these principles

Deliver value to your audience
Delivering value through your content can help build your authority and aid in your SEO efforts.

Consistency and timing
Create a content calendar and stick to it. This allows your audience and search engines to know that you are active in developing content.

Share your content
Search engines factor the reach and visibility of your content. Strive to have both an organic and diverse link profile that sends the message that you are trustworthy.

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