If you have found little to no success in your online marketing efforts, you have to stop selling and turn your focus on educating prospective customers. Here’s how you can build trust between your company and its target audience.
3 steps to improve online marketing
Educate your audience
In crafting content, your goal is to educate, not sell. It is okay to use CTA’s and direct customers to your other online assets.
Give your customers what they want to know
Focus you attention on how your product can benefit your customers.
It’s always better to give
The bulk of your posts should be informative and useful. The rest can be self-promotional.
