online marketing tips

Avoid These 6 Huge Online Marketing Sins

March 28, 2016 By SEOPartner

Source: http://www.business2community.com/online-marketing/6-big-online-marketing-mistakes-prevent-01492778

You may be putting serious effort toward marketing your business online, but are you getting the results you want? As with any strategy, you don’t just do it – more importantly, you need to do it right. For starters, make sure to avoid the following mistakes to boost your returns from online marketing:

Online marketing mistakes to avoid

1. Neglecting customer experience.
Always put customer experience first. Make sure to send timely responses to people who reach out to you. Invest in your social interactions which everyone can now see.

2. Not taking advantage of social media automation.
With customers connecting to brands 24/7 and with interactions happening across multiple channels, marketing won’t be manageable unless you use automation tools.

3. Putting out too much content.
Make sure your posts are easy to read, scan and digest. If a post is in long form, break it up into a more digestible format.

4. Not marketing your content.
Don’t forget the “marketing” in content marketing. Network and reach out to your audience and influencers to promote each piece of content you have.

5. Not building your conversion funnel.
After you have attracted customers with your quality content, make sure to have a conversion funnel where you can gather their information via opt-ins, email sign-ups, blog or newsletter updates and other ways for you to keep connecting.

6. Focusing only on new customers.
Getting new customers is good. Keeping them is far more important and valuable.

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Fix Your Online Marketing In 3 Steps

March 22, 2016 By SEOPartner

Source: http://www.mediapost.com/publications/article/270876/why-customers-ignore-online-marketing-and-how-to-f.html

If you have found little to no success in your online marketing efforts, you have to stop selling and turn your focus on educating prospective customers. Here’s how you can build trust between your company and its target audience.

3 steps to improve online marketing

Educate your audience
In crafting content, your goal is to educate, not sell. It is okay to use CTA’s and direct customers to your other online assets.

Give your customers what they want to know
Focus you attention on how your product can benefit your customers.

It’s always better to give
The bulk of your posts should be informative and useful. The rest can be self-promotional.

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SEO Spring Checklist

March 15, 2016 By SEOPartner

Source: http://www.business2community.com/seo/4-things-can-spruce-seo-campaign-spring-01477176

Spring is here, and like all the growing things around you, you can also make sure your SEO campaign yields abundant benefits for your business. Here’s a spring checklist to follow that’ll help you achieve this objective.

SEO spring checklist

1. “Fertilize” your blog.

A blog can add growth, color and life back to your marketing campaign. Provide it health boosters like fresh articles that are relevant and useful, images, and other types of content that can increase engagement.

2. Dust off your old social media accounts.

If you’ve been neglecting your social media accounts because you’ve been more focused on your website, make spring the season for revival. Use them frequently to interact with your audience and update regularly (one or twice a week should be enough) to create backlinks to your website.
To save time posting on all your social media accounts, use tools like Hoot Suite that will allow you to submit to Facebook, Twitter and Google+ in one go.

3. Declutter your landing pages.

Conduct A/B testing to determine ineffective components of your website, such as poor performing pages, boring titles and media that make page loading slow. In doing so, you can reduce bounce rate and engage your audience better.

4. Plant SEO seeds.

These would have to be inbound links that can drive traffic to your site and those placed on trusted sites that can prove the credibility of your content to boost natural search rankings. Here are three ways to achieve this. (1) blogger outreach, (2) link building, and (3) natural website promotion.

With this spring checklist, sprucing things up for you business will be a breeze.

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5 Terms That Can Spell Success

February 17, 2016 By SEOPartner

Source: http://www.business2community.com/digital-marketing/5-digital-marketing-terms-boost-business-01455041#uepO5hAwgZcMH13f.97

Business owners are continuously striving to attain a balance between keeping tabs with the latest marketing trends and providing the best customer experience. If you wish to attain these goals, acquaint yourself with these digital marketing terms.

5 marketing terms to master

Call to Action
If you wish your target audience to participate or perform a particular action, you need to use a convincing Call to Action in order to encourage participation.

Conversion
Conversion refers to the transition of a potential customer into an actual customer and should be the goal of marketing efforts.

Online presence
Online presence is all about making your company’s information available online. Equally important as reaching the broadest number of people is selecting the right platform.

Customer Acquisition Cost
CAC refers to how much you need to pay to get a new customer. Often, a high CAC for average sales per customer indicates its time to revamp your program.

Remarketing
Remarketing refers to reaching out to customers who have previously interacted with your business. Using additional incentives, you can convert these customers to make a purchase.

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4 Marketing Principles That Withstand The Test Of Time

January 13, 2016 By SEOPartner

Source: http://marketingland.com/4-marketing-trends-never-go-style-158050

In marketing, trends will come in and go. However, there are a few key principles that will never go out of fashion.

4 timeless marketing principles

Setting goals
Before choosing which tactics to use, it is crucial to set goals first and not the other way around.

Measuring goals
Set measurable goals to give more focus to your strategies and tactics.

Make a plan
Creating a plan will make it easier to choose tactics that will contribute to the achievement of your goals.

Execution

Create checks and balances for your strategy.
Make sure that goals are written down.
Share your goals with your team.
Be accountable.

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Backlinks As An Important Key Performance Indicator In 2016

December 22, 2015 By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2438379/how-links-could-be-online-marketing-s-most-important-kpi-in-2016

From an SEO professional’s perspective, the trend in links continues to rise even with the release of multiple updates by Google. These updates target low-quality links, giving sites with more natural, organic links leverage. As Google gives more effort to provide searchers with quality results based on their signals (over 100, making backlinks a strong signal), it’s quite possible that links can be considered one of the most important KPI this coming 2016.

Backlinks as KPI

Why are links recognized by some to be an important KPI?

1. Search channel – if you have high ranks on search results, you’ll have a higher amount of conversion compared to a site that doesn’t rank well in Google. Furthermore, having a good amount of links means having wider influence over other people.

2. Google updates – every time an update is released, everyone checks and audits their links to be able to cope with Google’s standard of a good link profile. Without links, it would be hard for a website to rank in Google SERP.

3. Empower online marketing – make online marketing visible by using links to aid in navigation. Social media, email marketing, content and PR use links to help users navigate to your site. With this in mind, this can provide your site a marketing edge over others.

4. Real, natural, organic links are hard to fake.

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A Guide To Connecting With The Right Influencers On Each Social Media Site

December 16, 2015 By SEOPartner

Source: http://www.socialmediaexaminer.com/how-to-connect-with-influencers-on-social-media/

An influencer is someone with a well-developed network of social media contacts. These contacts are the people who follow and hold in esteem the influencer’s activities in a specific field of interest by continuously looking up to him/her and sharing his/her values and views on various topics.

how to connect with influencers

An influencer can help extend your audience reach, build your reputation, boost your credibility and social proof, and be your brand advocate. So how can you find and connect with the right influencers on social media? Below is a simple guide you can follow:

First, identify the right influencers for your niche. People and organizations that are active in or closely identified to your industry should be your first targets. Authors, bloggers, and public speakers that specialize in your area of expertise would be great influencers to work with as well. If you’re having a hard time finding specific influencers, you can use a tool such as Buzzsumo. Simply click on the Influencers tab, type your keywords then click Search. You will then see all of the writers, bloggers, and publications that are talking and writing about your keywords on the results page.

LinkedIn. LinkedIn is one of the key social networks for getting noticed by influencers, particularly if you’re marketing B2B. You can search for the right influencers on this social media site by entering your keywords on LinkedIn’s search box. Once you have shortlisted your influencers, get them to notice you by sending them a LinkedIn connection request, following their company page and liking and sharing their posts, and joining the groups that they belong to.

Facebook. As with LinkedIn, you can find the best influencers on Facebook as well by using the Search tab. After you have identified your target influencers, start by liking their personal profile and/or company page and if they like you back from their personal profile, message them with a call to action. You can also like and comment on their content and share their posts and join a Facebook group they belong to and engage with them.

Twitter. You can use a tool like Topsy to identify influencers who are posting interesting things about your keywords on Twitter. To get influencers on Twitter to notice you, begin by following them. If they follow you back, thank them with their handle. Create a Twitter list for influencers and add all of their Twitter accounts to the list so that when your influencers tweet, you can easily find them and retweet, like or reply to their tweets. Lastly, post your own content often so that they can see that you’re active.

Instagram. Again, use the search button on this site to find influencers with a large and engaged following. To get their attention, follow their accounts, post your own content regularly with the hashtags people search for and the ones influencers frequently use, and when an influencer comments on your post, comment back. When an influencer likes your post, like them back as well.

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