Source: http://www.dailyseoblog.com/online-marketing-trends/
With all the innovations and techniques developed every now and then, online marketing requires proper planning and research to achieve optimal results. Since online marketing trends are changing in 2015, marketers have to adjust their current strategies so as to make the most out of their marketing effort. Here’s a list of the top marketing trends this 2015 that can help you.
2015 online marketing trends
1. Importance of mobile optimization
Mobile optimization is an important factor in Google’s algorithm. Studies show that more than 70% of mobile searches results in a purchase.
2. Increase impact of content marketing
Good evergreen content is the one responsible for generating quality leads and traffic to a site. More than 40% of marketers considered this strategy as an effective way of attracting a much larger audience.
3. High quality email for leads
Companies need to focus more on creating quality email content to generate leads.
4. Social media marketing campaign effectiveness
Humanizing your brand is the key in building a solid relationship with your audience. A more personal approach like engaging with your customers, and providing knowledge and skill are also key in building a good reputation in social media.
5. Sites need to capture consumer’s eyes
Focus on creating enticing call-to-actions that would catch your consumer’s interest.
6. Social shares as trust signals
Social shares are considered a ranking factor since a content receiving a good amount of shares means it most likely has value.