New technologies emerge each year and it’s the smart marketer’s responsibility to determine their potential for boosting a brand’s online marketing performance. Here are examples of trending technologies that can be useful for your marketing strategy.
Strengthen your online marketing methods
App-based SEO
It may be time to begin developing your own app or beefing up marketing for your existing one, especially since Google is honing its app streaming capabilities.
Vertical videos
Pay close attention to how SnapChat has taken the online world by storm; it can be a valuable tool for marketing to mobile users.
Interactive content
You’ve seen quizzes, calculators and other fun content that modifies results according to the user’s inputs. Think about how you can harness this to communicate better with customers.
Dynamic content personalization
Customizing your content is expected to become more sophisticated thanks to access to more user data, and it can further improve the way you engage visitors to your website.
Social media aggregation
Social media apps are becoming more and more fine-tuned to provide as many functionalities and features as possible in the quest to become “everything” to users, so find a way to make this work to your strategy’s advantage.