online marketing — SEOPartner

Boost Sales With These 3 Online Marketing Strategies

March 30, 2016 By SEOPartner

Source: http://www.entrepreneur.com/article/272975

Waiting for your SEO efforts to bear fruit? Here are three strategies that can help increase sales numbers while you are waiting.

3 digital marketing strategies that can boost sales

Invest in paid ads on social media
Paid social media ads can instantly increase brand awareness and drive potential customers to your website.

Give your website visitors an offer they can’t refuse
Instead of triggering pop-ups randomly, use exit pop-ups. Apart from being unintrusive, when coupled with a good offer, exit pop-ups can yield higher conversion and sales.

Grow your email list and give subscribers special offers
An email list can prove to be an invaluable marketing asset that can yield great dividends. Keep subscribers responsive by giving them great offers.

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Avoid These 6 Huge Online Marketing Sins

March 28, 2016 By SEOPartner

Source: http://www.business2community.com/online-marketing/6-big-online-marketing-mistakes-prevent-01492778

You may be putting serious effort toward marketing your business online, but are you getting the results you want? As with any strategy, you don’t just do it – more importantly, you need to do it right. For starters, make sure to avoid the following mistakes to boost your returns from online marketing:

Online marketing mistakes to avoid

1. Neglecting customer experience.
Always put customer experience first. Make sure to send timely responses to people who reach out to you. Invest in your social interactions which everyone can now see.

2. Not taking advantage of social media automation.
With customers connecting to brands 24/7 and with interactions happening across multiple channels, marketing won’t be manageable unless you use automation tools.

3. Putting out too much content.
Make sure your posts are easy to read, scan and digest. If a post is in long form, break it up into a more digestible format.

4. Not marketing your content.
Don’t forget the “marketing” in content marketing. Network and reach out to your audience and influencers to promote each piece of content you have.

5. Not building your conversion funnel.
After you have attracted customers with your quality content, make sure to have a conversion funnel where you can gather their information via opt-ins, email sign-ups, blog or newsletter updates and other ways for you to keep connecting.

6. Focusing only on new customers.
Getting new customers is good. Keeping them is far more important and valuable.

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Fix Your Online Marketing In 3 Steps

March 22, 2016 By SEOPartner

Source: http://www.mediapost.com/publications/article/270876/why-customers-ignore-online-marketing-and-how-to-f.html

If you have found little to no success in your online marketing efforts, you have to stop selling and turn your focus on educating prospective customers. Here’s how you can build trust between your company and its target audience.

3 steps to improve online marketing

Educate your audience
In crafting content, your goal is to educate, not sell. It is okay to use CTA’s and direct customers to your other online assets.

Give your customers what they want to know
Focus you attention on how your product can benefit your customers.

It’s always better to give
The bulk of your posts should be informative and useful. The rest can be self-promotional.

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The Top 3 Most Lucrative Online Marketing Tactics Today

March 17, 2016 By SEOPartner

Source: http://www.huffingtonpost.com/azzam-sheikh/adeel-chowdhrys-insights-_b_9463380.html

The online marketplace offers numerous ways for business owners to grow their ventures. But if you really want to make the most of your efforts, make sure to focus on the platforms have been proven to give more bang for your buck.

Lucrative marketing tactics

Here are the three most lucrative marketing areas that will boost your online presence today:

Invest in visual and interactive content.

Text-based content is still strong as ever, but to further drive the impact of your content marketing, you have to mix it up with other content types. Many companies are now leaning toward visual and interactive content because they can be highly engaging, attention-grabbing and easily shareable. Make sure to have quality backlinks for your content to boost results.

Go into affiliate marketing.

Affiliate marketing is more cost-effective than other marketing methods because it’s basically pay-as-you-go. You only need to pay once you get results, either in the form of leads or sales or whatever agreement you have with your partners. You can also earn as an affiliate, but another (sometimes more) profitable way of utilizing affiliate marketing is if you use it to promote your own business or products.

Offer online courses.

Teaching online courses is a great way to increase your visibility and credibility and be seen as a thought leader. Moreover, it can be a way to earn a steady stream of income. If you know the correct way to develop, distribute and maintain your own online courses, then it can also be the most effective marketing platform for your business.

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3 Positive Lessons From Integrating Scarcity In Online Marketing

March 10, 2016 By SEOPartner

Source: http://www.business2community.com/online-marketing/scarcity-means-online-marketing-01477998#Rk8uzrLwx2EQ71YY.97

Today’s marketers are often taught about strengthening their campaigns by focusing on tech and automation. But by knowing how to create the illusion of product or service scarcity, you can get better conversions and score higher profit margins.

Integrating scarcity in online marketing

You learn to analyze what people want. It’s easier to market something that consumers will see as special and will want to pay more for.

You pay more attention to the nuances of scarcity and create a message that will resonate with your audience. It’s all about knowing what your audience is after, often even before they do themselves.

You become more thoughtful in designing and structuring your campaign. With this knowledge in hand, you can keep things simple yet elegant, and still draw more interest.

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5 Terms That Can Spell Success

February 17, 2016 By SEOPartner

Source: http://www.business2community.com/digital-marketing/5-digital-marketing-terms-boost-business-01455041#uepO5hAwgZcMH13f.97

Business owners are continuously striving to attain a balance between keeping tabs with the latest marketing trends and providing the best customer experience. If you wish to attain these goals, acquaint yourself with these digital marketing terms.

5 marketing terms to master

Call to Action
If you wish your target audience to participate or perform a particular action, you need to use a convincing Call to Action in order to encourage participation.

Conversion
Conversion refers to the transition of a potential customer into an actual customer and should be the goal of marketing efforts.

Online presence
Online presence is all about making your company’s information available online. Equally important as reaching the broadest number of people is selecting the right platform.

Customer Acquisition Cost
CAC refers to how much you need to pay to get a new customer. Often, a high CAC for average sales per customer indicates its time to revamp your program.

Remarketing
Remarketing refers to reaching out to customers who have previously interacted with your business. Using additional incentives, you can convert these customers to make a purchase.

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