online marketing — SEOPartner

Be Big On Google With These 9 Effective Ways

December 2, 2015 By SEOPartner

Source: http://www.entrepreneur.com/article/252905

Having a hard time getting your business site to rank in the search engine? There are simple hacks you can use to make sure that your site is optimized properly for it to begin ranking as soon as possible.

Boost your Google ranking

9 Tips To Improve Your Google Ranking

Include customer ratings and reviews to your products – These are the type of supplementary content which Google loves to see and reward through higher rankings.
Add images and/or videos – Just like reviews and ratings, images and videos are also great for rankings and user experience.
Give emphasis on deep-linking – If possible, get links to specific product pages rather than just using your high-level pages or homepage.
Describe your products well – Make sure that every description is complete and that it’ll contain various keywords related to your product. To make your description more compelling, you must tell a story.
Secure your site – You need to encrypt your ecommerce site signals since site security is both important to Google and to your users.
Add location-specific keywords – Country names, region names, zip codes, and abbreviations can be included on your site.
Complete your “Google My Business” page – Consider filling out your location, phone number, and business hours. Also, you can add images to ensure that your listing will show up in Search, Google+, and Google Maps.
Your Name, Address, and Phone Number (NAP) must be consistent online – You have to inform Google that you are a local business with its “local business schema”.
Keep it local – Give emphasis on keeping everything about your site locally-focused. This will include building links from other local sites. Whenever possible, you must get reviews from local review sites.

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Some New Social Media Tools You Can Use For Your Marketing Campaigns

November 18, 2015 By SEOPartner

Source: http://www.socialmediaexaminer.com/9-social-media-tools-recommended-by-marketing-pros/

Using various social media platforms today is not at all complex or difficult. However, there are still some social media tools you can use to save time when sharing your posts which can also help improve your marketing efforts.

New useful social media tools

These new social media tools you can use include the following:

Rival IQ – This tool allows you to track competitors and analyze the results of your social media marketing campaign. Through this app, you will get a weekly email that contains a PowerPoint presentation to show how your social media accounts are performing, how they compare to your competitors, any changes your competitors are making and breakout posts.

BoardBooster – Use this tool to schedule Pinterest posts. This app boasts of various remarkable features but one of the most notable is its “looping” ability – a feature that enables you to set a board to repin an older pin from that board, and then deletes the original pin or the new pin, depending on which one performed better. This permits users to keep each of the boards active daily while repinning impressive stuff.

Revive Old Post – This tool (and its plugin) will pull from all of your existing blog posts and post them randomly to your Twitter, Facebook, and LinkedIn accounts automatically. With this app, you won’t ever have to worry about scheduling any of your latest or evergreen blog posts on your different social media accounts.

Periscope – With this tool, you can broadcast live calls to action (CTAs). By using Periscope, you can easily connect with your audience by providing free, valuable content with the push of a button, make announcements, ask your audience questions, get feedback on ideas and invite people to events.

Google Photos – With its free option, Google Photos will upload every photo it finds on your devices. This tool also automatically backs up all of your pictures to the Cloud and move photos from one device to another. With this tool, you can also make collages, animations and stories from your collection of pictures.

Blab.im – Periscope and Meerkat are both great for broadcasting one-to-many, but Blab makes social media truly social again since it has a conversational component. By launching the site or app, you will watch conversations take place; conversations you can actually participate in. Content creators of all kinds are leveraging this powerful tool to engage others and build community due to its ease-of-use, intuitive interface and an iOS app that make blabbing on the go simpler. You can definitely achieve socialized broadcasting with this tool.

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How To Make The Most Out Of Instagram Marketing

October 22, 2015 By SEOPartner

Source: http://www.socialmediaexaminer.com/9-instagram-tips-tools-for-marketers/

At present, Instagram has millions and millions of followers. As such, it is one of the best social media sites for business owners to use and be active in. Below are some tips and tricks you can follow to improve your Instagram content and boost online engagement:

Instagram marketing tips

Post images tailor-made for your target audience – As much as possible, post photos on your Instagram account that your target audience are already sharing and liking.

Enhance the photos you will post – Use an app like VSCO Cam (available for both iOS and Android) to brighten and enhance your photos. This app offers editing tools and preset filters to make your photos more visually attractive and fascinating.

Utilize text overlays on your photos – Come up with posts that have messages, graphics and designs that tell users something valuable and useful. You can use a quote connected to your brand, or an announcement about a new product, contest or sale.

Come up with a great caption for each of your posts – On Instagram, the most engaging brands use microblogging to tell a story in the caption. As a result, these brands see stronger engagement and create profounder connections with their audience. This then leads to more sharing, commenting and loyalty. If you’re having a hard time coming up with engaging captions, you can use an app like Hemingway. This app marks adverbs, passive voice, overly long sentences, etc.

Use the right trending hashtags – Boost your brand’s online presence and let your voice be heard in the top and significant Instagram conversations of the day by using the right hashtag and location tags. To know which hashtags are trending for the day, use Instagram’s Search and Explore feature. You can also look at related hashtags to make sure that you are selecting the most widely used variation before you post.

Add your link to your profile – There is only one place where you can add a live link on Instagram: your profile description. The trend on Instagram is to use the caption to point people to that link. Use this link strategically by referencing the link when you post a photo. On the caption, tell the users where it will go and why they should click it.

Interact with your audience – Interaction is critical to a healthy social media strategy. This is particularly important on Instagram because people increasingly look for information there. You don’t want to miss a moment to engage with a potential customer, so always check Instagram consistently or use a free tool like Iconosquare to keep track of comments and engage directly with your audience.

Share user-generate content – You can use an app like Regram (available for iOS) to re-share a customer’s photo of your product. You can also create your own hashtag and invite fans to tag your brand in their posts. You will get some great content to share and effortless referral marketing when they share their pictures with your network. You can also consider creating an incentive scheme for this purpose by including a contest or sharing some coupon codes.

Finally, schedule posts at the best times – Plan your posts in advance and schedule each one at a time when your target audience is most active and engaged. If you post consistently and at the ideal times, you will see a greater return in the long run.

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Using 80/20 Rule For Adwords Effectively

August 5, 2015 By SEOPartner

Source: http://www.searchenginejournal.com/5-ways-use-8020-rule-adwords/134572/

Among the most effective principles in managing business, the Pareto Principle, also referred to as “The 80/20 Rule” has also been acknowledge as an effective rule in making online marketing decisions.

Using 80/20 rule for AdWords effectively

Although there are hundreds of different ways one can apply the 80/20 rule, here are 5 ways you can implement it instantly:

1. Identify the 20% of Locations that Generate 80% of Conversions.

To access this, you need to log in to your Google Analytics > Click “Audiences,” > “Geo,” > “Location”

You can look at performance at a country, region or city level.

This way, you can:

Set up bid modifiers for your top locations
Reduce bids for the ones that generate traffic but no sales
Set up a campaign for your best locations to be able to better customize not only bids but also the budget you want to allocate to top performers. Additionally, this saves you a lot of time when it comes to reporting.

2. Identify 20% of the Hours of the Day that Generate 80% of the Conversions

Maximize your effectiveness by searching for the hours that records the highest performance.

Once this have been identified, you can maximize your performance by:

Applying bid modifiers to boost your top hours
Setting up campaigns for your best hours. This gives you both bids and budget flexibility

3. Identify 20% of the Keywords that Generate 80% of the Conversions

We all know that simply identifying the top performing terms of a campaign isn’t enough. What makes the difference is the way you approach the use of these terms.

After identifying, you can then organize campaigns by:

Create campaign for top keywords by conversions.
Create campaign for top keywords by volume
Create or retain your original campaign for other performing terms

4. Identify 20% of Products or Services that Generate 80% of Conversions

After identifying the 20% of the items generating 80% of the sales, you can then:

Create custom ad groups based on the best items and customize the promotion text
Create a search campaign on Google and Bing
Create remarketing campaigns both on Google AdWords and social media

5. Identify the 20% of the Time of the Year that Generates 80% of the Conversions

Identify the months that generate most conversions. Allocate more budget during high season and reduce the budget for low performing months.

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Make Your Customers Care About Your Content

May 8, 2015 By SEOPartner

Source: http://www.entrepreneur.com/article/245483

With the majority of brands out there that are finding it difficult to create content that will get their customers to want to read it and also share to other people, there are actually a few main reasons why your customers don’t care about the content you put up on your website:

Make your customers notice your content

You are NOT familiar with your audience
– Define clearly who your target audience is
– Find out what kind of problems your customers are having and use your content to offer them solutions
– You have to know how to effectively communicate with your audience

You are promoting yourself TOO MUCH
– Determine the fine line between being overly promotional or being proud of your brand and endlessly boasting about it
– Keep a certain level of objectivity by making use of quotes and studies from other brands, or by leveraging unbiased content from real users
– Keep your promotional messages subtle and back them up with useful and valuable content

You DO NOT create powerful headlines and call to action
– Make use of ‘power words’ that will encourage your viewers to engage with your headlines
– Try using list posts with odd numbers as these are shared twice as often and are read more often by viewers than other types of content
– Make sure you put enough words on your headline to draw the attention of your viewers and relay to them your message without being loquacious

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