optimization techniques

Optimization Mistakes WordPress Users Should Avoid

April 7, 2015 By SEOPartner

Source: http://www.semrush.com/blog/9-biggest-wordpress-optimization-mistakes-many-users-make/

WordPress is among the most widely used platforms today because of its SEO friendly features. Make sure to avoid these common mistakes in optimizing your WorPress site as they negatively impact your on-page or off-page SEO.

WordPress optimization mistakes

1. Choosing Wrong Themes – Choose a theme that is mobile-friendly and has no questionable footer links.

2. Sticking to Original Settings – WordPress is indeed good for SEO right out of the box, however, it is recommended to make some modifications to the General Settings page such as:

Title
Time Zone – for local SEO
URL
Language – for non English sites

3. Installing WordPress on Subdomains – If you decide to start a new blog, always install on the main domain because this helps with your ranking.

4. Not Checking on Your Site’s Speed – Google gives credit to sites that load fast.

5. Having Too Many Sidebar Links – Sitewide links do not help improve rankings.

6. Not Investing in SEO – Do not neglect SEO as it helps increase search engine rankings and site traffic.

7. Not Optimizing Images – Alt and title attributes can help with your rankings.

8. No SEO Plugin on the Site – Always install an SEO plugin, and make sure that it is configured properly and does not have any conflict with other plugins.

9. Publishing All Comments
– Don’t allow automatic publishing of visitor comments.
– Minimize automatic spam comments by using a plugin that checks this.
– Include a captcha plugin.
– Check all comments and approve only legit ones.

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Tips In Making Your About Us Page Rock

March 18, 2015 By SEOPartner

Source: http://moz.com/blog/9-simple-tips-for-making-an-about-us-page-that-works-for-your-brand

Many companies who put up their own websites often get a hard time writing the About Us page. For some commercial businesses, this is often the most awkward thing to write. Crafting the perfect About Page is easier said than done. Finding the right balance between selling your company to the readers and driving them away with a self-centered approach can be difficult. Below are some of the tips that you can consider doing for your company’s About Us page.

About us page that rocks

1. Talk about your audience not yourself. Dedicate your opening sentences to your audience’s challenges and objectives, and remember to state the facts.

2. Let your customers do the talking. Include a few glowing and up-to-date testimonials from your customers.

3. Consider using different forms of media. The use of photos, timelines, videos or infographics make your About page a feast for the eyes; incorporate a
strong image and design while still providing your visitors with the key information they need.

4. Tell your brand’s story, even if it does not happen to be an interesting one. However, don’t tell your readers everything, just focus on the things that make
you human, and don’t be afraid of where you come from.

5. Make sure you put in your address and contact information. State at least your city or town, if you don’t want to disclose your full address, and make sure
your contact details are up-to-date.

6. Avoid using jargons. Don’t name your about page with some obscure name (example: The Journey, or Our Ethos), simply write conversationally. What
people really want is to learn exactly what it is that you do in the most simple terms.

7. Other people’s opinions matter. Identify what makes you stand out in business by asking your employees, friends, peers, and even clients.

8. Your About Us page is a reflection of your company. All the special features, impressive videos and high tech designs are extremely impressive, but will
only really work if they fit in with the rest of your site, your industry and your company as a whole.

9. Run some tests. Spend a fair amount of time to make amendments to your About page, and make sure it’s accessible on all devices.

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Optimization Techniques That Work

February 26, 2015 By SEOPartner

Source: http://www.searchenginejournal.com/7-hood-optimization-techniques-will-rock-seo/124140/

We are all aware of the straightforward approach to SEO – optimize your meta tags, content is king, use sitemaps, and while it is in fact important to apply necessary actions to these advises, here are 7 more SEO techniques that are reputable and slow-but-steady and effective.

Optimization techniques that work

– Ensure the security of your site by adding encryption
– Optimize above-the-fold images and videos
– Create an image sitemap to get more image search traffic and ranking
– Regularly monitor your link profile and request removal of low quality links to your site
– Create URLs that include the exact keyword string
– Use your target keywords and their semantic variations throughout your site
– Put some effort in optimizing your brand’s social accounts
– Implement schema integration everywhere

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