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Fundamental SEO Strategies You Shouldn’t Forget

By SEOPartner

Source: https://www.searchenginejournal.com/3-super-simple-seo-strategies-you-probably-forgot-about/147279/

All these years, with a lot of complexity and progress in SEO, most of us would say that it is indeed quite easy to forget some of the fundamentals of effective search engine optimization.  Rushing off to play with the shiny objects of SEO may risk your entire SEO strategy. Therefore, keeping things simple is sometimes still the best SEO strategy available.

SEO Strategies You Shouldn't Forget

SEO Strategies You Shouldn’t Forget

Here are three simple but fundamental building blocks of an effective SEO strategy – so simple you might be surprised:

Excellent User Experience

  • Great content gives beneficial user experience
  • A functional site gives an error-free user experience
  • Logical site navigation gives an easy user experience
  • Relevant keywords gives a relevant user experience
  • Good quality backlinks gives a trustworthy user experience

Having excellent user experience gives you a flawless, streamlined, powerful, unbeatable, killer SEO strategy.

Title Tag

How important are title tags? It is the second most important on-page factor for SEO after content. It is too important to mess up let alone overlook.

You can keep this basic SEO element optimized by:

  • Not relying on auto-generated title tags
  • Follow the simple pattern “Keyword Rich Title | Brand Name”
  • Avoid keyword stuffing
  • Make it descriptive and write them for humans
  • Put the keyword at the front of the title tag

Content

Increase your content. Have more content. Although with the previous Google updates that includes quality content update, it means that there is indeed a problem in low quality content. However, having more content is not.

The rule of the thumb is, more content is better as long as it is rock-solid. Audience loves content. They will consume it and they will select the best available. Creating the best content and having more of it will help your SEO skyrocket to new heights.

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How To Keep Your Site Open For Search Engine Crawling

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2424721/are-you-making-it-easy-for-search-engines-to-crawl-your-site

Search engines can easily crawl your site if you improve their path. To make entry easy, listed here are some site checkpoints you should be looking into as well as the tools that will help you employ them.

Check your connection.

  • Is your site communicating with your server well?
  • Determine if there are network connectivity issues using the Pingdom Website Speed Test tool.
  • Find out also if there are any issues with domain authorization by doing the DNS check.

Assess if Google understands your robots.txt file the way you want it to.

  • This file is the starting point for search engines.
  • Run your most important site pages through the Google Search Console>>Crawl>>Robots.txt tester.
  • Your exclusions may be separating some search critical content from crawler view.

Pay attention to dead 404 files or files that redirect to another URL.

  • Redirect files take time from the search engine crawl while dead files being requested can trip up the search engine.
  • Run your site on these tools: Pingdom Website Speed Test and Google PageSpeed Insights and look for dead file or redirect files in the page-load sequence.

Review page rendering.

  • Is it the same to the search engines as it is to users?
  • Load the Google Search Console, then see your page rendering from the Fetch as Googlebot section.
  • Check also if page reload requests are timing out from the Blocked Resources section.

Identify duplicate content.

  • Search engines would be annoyed if your pages are duplicates of previously crawled content.
  • To avoid crawl-waste, check duplicate content using SiteLiner or SEMrush Site Audit tool.

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Key Elements Of A High Quality Website

By SEOPartner

Source: https://topnetseo.com/10-steps-to-best-website-infographic/

A good online post requires an original and effective content. This is what the audience looks for all the time, if the content is worth viewing and sharing. Take a look at some of the key elements of a high quality content and tips in making your content shine.

1. Significance and perspective – Focus on developing content for users, not search engines
2. Length of content – Focus on developing longer content.
3. Visuals – Include an image or a video for each new chapter of your post.
4. Read your content at least twice before you publish it. Hire an editor to proofread and edit your post.
5. Use shorter sentences, paragraphs and active verb forms. Remove all clutter, unnecessary words and limit the use of adverbs/adjectives.
6. Use H1/H2 tags, number lists and bullet points to break down your content. Keep sentences and paragraphs short. Use bold and italics to highlight important parts.
7. Focus on writing detailed, well-researched posts. Give examples to support your points.
8. Make use of social media. Place your social media sharing icons visible on the page and include call-to-action for people to share.
9. Focus on building a nice internal link architecture.Never link to unrelated pages.
10. Spammy unrelated comments might hurt your ranking while quality thoughtful comments help you rank better.

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Common Mistakes That You Might Think Work In Link Building

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2416140/5-misconceptions-about-link-building-that-are-ruining-it-for-everybody

Years ago there are fewer rules and fewer penalties to worry about. Search engines are now more sophisticated which means you have to change some of your old habits. Here are 5 common mistakes most developers think still work on link building that would enlighten you.

Linkbuilding Mistakes

Linkbuilding Mistakes

  1. The number of links matter as much as great links. Google cares about how many unique sources your links have and how relevant those are.
  2. Build links manually. It’s better to have links come naturally. All you need is to build a breakout piece of content, something that others would want to re-publish, reference, cite, quote, and attribute you. You will immediately earn a lot of inbound links.
  3. There is a penalty for each link building you do. Google will not penalize you unless you’ve done something flagrant. All you need is to get quality links from quality sources and not use spammy practices.
  4. It is an independent strategy. Without a doubt you will fail on building ranks if you think that link building is an independent strategy. It can, and should be included with your other strategies. You should put your focus on publishing quality content and its power to attract inbound links.
  5. It is all about links. Google search engine can now detect the mention of a brand name or author. This means that if you rely on links for your strategy, you should start building your own brand instead.

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Reasons Why Some Sites That Aren’t Optimized Rank High On Google

By SEOPartner

Source: http://www.searchenginejournal.com/sites-rank-high-google-arent-optimized/132512/

Have you ever encountered websites that aren’t too optimized or aren’t optimized at all for search engines but are ranking high on Google and wondered how it happened?

Why some sites rank in Google without SEO

Why some sites rank in Google without SEO

Here’s why some sites rank high when they aren’t optimized:

High CTR (Click-Through Rate)
– If a website’s CTR is higher than their bounce rate, it means that their listing is more appealing compared to the competetion.

Domain Age
– These websites are at least a few years old, thus they rank high. The more your site gets older (this is assuming that you are continually improving it), the more search traffic it will generally receive.

High Quality Backlinks
– With high-quality backlinks pointing to the right pages and with the right anchor texts, it will naturally perform better.

Cross-linking
– Cross-linking your pages will help you rank well in an overall site perspective even if you dont have the best on-page SEO.

Quality Content
– With the Panda update, Google does not only look at the content on a site, but it also looks at the content on other websites within that space and it compares them.

Keyword Competition
– Results pages for these low competition key phrases aren’t updated by Google as often.

Site’s Growth Rate
– Grow your site in a natural way. Building tons of links on a fresh website can harm it.

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Optimization Mistakes WordPress Users Should Avoid

By SEOPartner

Source: http://www.semrush.com/blog/9-biggest-wordpress-optimization-mistakes-many-users-make/

WordPress is among the most widely used platforms today because of its SEO friendly features. Make sure to avoid these common mistakes in optimizing your WorPress site as they negatively impact your on-page or off-page SEO.

WordPress optimization mistakes

WordPress optimization mistakes

1. Choosing Wrong Themes – Choose a theme that is mobile-friendly and has no questionable footer links.

2. Sticking to Original Settings – WordPress is indeed good for SEO right out of the box, however, it is recommended to make some modifications to the General Settings page such as:

  • Title
  • Time Zone – for local SEO
  • URL
  • Language – for non English sites

3. Installing WordPress on Subdomains – If you decide to start a new blog, always install on the main domain because this helps with your ranking.

4. Not Checking on Your Site’s Speed – Google gives credit to sites that load fast.

5. Having Too Many Sidebar Links – Sitewide links do not help improve rankings.

6. Not Investing in SEO – Do not neglect SEO as it helps increase search engine rankings and site traffic.

7. Not Optimizing Images – Alt and title attributes can help with your rankings.

8. No SEO Plugin on the Site – Always install an SEO plugin, and make sure that it is configured properly and does not have any conflict with other plugins.

9. Publishing All Comments
– Don’t allow automatic publishing of visitor comments.
– Minimize automatic spam comments by using a plugin that checks this.
– Include a captcha plugin.
– Check all comments and approve only legit ones.

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