Source: http://grammarchicblog.com/2015/10/19/7-ways-to-write-exceptional-seo-content/
Many people think that content marketing and search engine optimization (SEO) are separate and conflicting strategies for online marketing. However, that is far from the truth. These two work best when used together: great content provides material and links that can improve your SEO, while SEO strategies help keep your content focused and clear.
Superior SEO Content
Here are some tips on creating SEO content:
1. Choose an attention-grabbing headline. This is one of the most important steps in creating superior SEO content. Headlines are your first (and sometimes, only) chance at getting a reader’s attention so choose each word carefully. Include at least one keyword in your headline for SEO, but not too many to compromise clarity.
2. Write about topics that are interesting and valuable to readers. Optimizing content that is not attractive or useful to readers is not easy, and even if you do optimize for maximum exposure on search results pages, bland content will still not be viewed. Help your SEO efforts by creating content that will surely be viewed by audiences.
3. Format your content for enhanced clarity and readability. Break up long paragraphs, add some photos to reinforce your points (without having to add more words), include some white space and use subheading. These make your content more attractive to audiences and likely to be viewed and shared.