Source: http://www.sitepronews.com/2015/06/04/4-tips-and-tricks-to-optimize-seo-writing-and-content/
SEO is constantly changing, and there are always new trends and techniques that can be done to improve it. However, there is one thing that hasn’t changed with SEO and that is content should always be high in quality.
Optimized SEO writing and content
Here are some tips to keep your content quality above the competition:
1. Give your audience’s needs high priority. Traditional SEO practice dictates the use of keywords that can make your content more visible in search. While this is definitely helpful in your SEO efforts, your content will have less value if you do not write in a way that caters to your audience.
2. Choose headlines that are highly attractive. The headline is your first chance to make an impression on your target audience—and sometimes, it could be your last, too. Carefully choose your headline to ensure click-ability. Don’t choose misleading headlines, however, as this can damage your SEO efforts since audiences would think your brand has little integrity.
3. Build proper backlinks. Doing so may be time consuming, but this is necessary if you really want to enhance your ranking. Link to blogs, social media and other writers to create a bigger network and have a wider reach.
4. Use various types of media. Photos, videos and GIFs make your content more interesting and eye-catching.