Source: http://www.searchenginejournal.com/10-tips-effective-seo-copywriting/141588/
SEO and copywriting are two fields in online marketing that appear to be at odds with each other. SEO deals with the optimization of sites to increase their rankings in search engines and makes use of certain keywords. On the other hand, copywriting deals with creating content that appeals to readers and subsequently guiding them towards a certain action (i.e., purchasing a product). There are ways to fruitfully combine both these fields to produce effective content. Here are a few:
SEO copywriting tips
1. Choose the right headline. Titles are the first thing that readers will see and thus they should be attention-grabbing enough to make users want to click. Moreover, titles should be SEO-friendly and include at least one keyword relevant to your business.
2. Make content that your audiences can use or relate to. This requires extensive knowledge about your target audience. Learn about your audience’s main characteristics and their needs and wants. Once you know these qualities, it will be easier to create content that appeals to them.
3. Format your content in a way that increases consumption among readers. Do remember that quality of content is important but how it is presented can have a large effect on readers. Some formatting tips to enhance user consumption is by increasing white space, and using bulleted lists and subheaders to deliver information in segments.