In this modern day and age, marketing on the internet is an essential step to keep your business afloat and ensure its success in the years to come. Keeping your website optimized for search is important in driving more traffic. However, always remember that amongst your website pages, your landing page is the most important in attracting and keeping audiences.
Make landing pages more effective
Here are a few things you should work on to ensure that your landing page is fully optimized for business on the web:
1. Use a simple and attractive website template. This makes your website easier to use and navigate, reducing confusion especially among first-time visitors.
2. Include relevant keywords and your location in your page title to enhance visibility in search results. Keep page titles concise. This tip is also applicable to your page URL.
3. Create a catchy headline that also includes your chosen keywords. You can also include the location to make your content more search-friendly.
4. Create original content that contains key phrases that are relevant to your business. Include different types of media, such as photos or videos to enhance your content and make it more user-friendly.
5. Include a straightforward call to action in your copy. This helps guide users into the types of interaction that you wish to have with them.
6. Include evidence of your trustworthiness as a business, such as certifications, quality seals, and reviews and testimonials from colleagues and clients.
7. Add buttons for convenient sharing on social media.