Source: http://unbounce.com/landing-pages/long-form-sales-pages/
Having a sales page increases your traffic and leads that can help your business in the long run. However, not all sales page have the ability to convert or bring in customers to your site. Your job is to provide the right information for your potential customers to purchase your service or product. Always keep in mind that a good sales page can sell a bad product, but a bad sales page cannot sell a good product.
Signs that you need a long form sales page
- If your services are a bit pricey that customers will scrutinize every penny’s worth. A long landing page specifying what your customers will get will make them feel better.
- Your products/services contains a lot of features and are more complex, huge investment with high risk compared to let’s say, an inexpensive gym membership.
- If potential customers that are less aware of your product needs more information for them to convert.
Long form sales page
Common mistakes on long form sales pages
- There’s too much happening on the page above the fold. See to it that the design elements aids in directing your users attention to a single goal.
- Content is not compelling enough for your visitors. An easy fix is by telling them what results they would get after taking your service/product.
- Not conveying the value of your product. To make it more convincing, you’d want to breakdown the expense or compare the value of your product to something tangible in real life.