Source: http://wisestartupblog.com/about-me-page/
Is your About Page generating significant business for you? This page is among the most visited website pages. Optimize this page to (1) establish a compelling brand image, (2) prove your authority in your industry, and (3) increase your website’s returning visitors. Check below the key elements of an amazing about page.
Key elements in an about page
A Benefit-Driven Headline
Address the objections, challenges, pain points of your viewers.
Craft an irresistible hook that defines and attracts the right audience.
Start with the right tone to keep them engaged.
Tell your story – how you started, your passion, inspiration, etc.
Let your viewers know what to expect and why they should visit your site.
A Friendly And Conversational Tone
A warm and friendly note can start a good relationship with your audience.
Show your personality. Share your experiences and skills.
A Social Proof
Authenticate your brand and build trust.
Get an industry influencer to vouch for you.
Include testimonials, logos of companies you’ve worked with, quotes from your readers/subscribers, or respected platforms where you’ve been featured.
A Visual Element
Add gripping imagery on your about page – a high-resolution photo, your company logo or a representative picture, or a video to welcome visitors.
Note: Users like seeing human faces.
A Compelling CTA
Guide your audience through the next step.
End with a call to action.
Display your contact information and share your social media profiles.
Ask them to join your weekly newsletter, give you a call or visit your stores.
Put your best work on your about page. A well-crafted one would establish your credibility and expertise, and boost your site’s ROI.