Source: http://cliq.ie/4-of-the-most-common-missed-seo-optimization-opportunities/
Here are 4 of the most common missed SEO optimization opportunities that you should avoid in order to get higher rankings and better click through rates.
1. Poorly Written/Duplicated Page Titles
– Don’t write everything about your business in a way that does not reflect the information that searchers are really looking for.
– Ignoring the title tag which could lead to duplicate titles for completely different pages.
2. Poorly Written Meta Tags
– Write compelling meta tags that will entice searchers to click on your link.
3. Broken analytics Tracking
– If there are countless errors in your Analytics tracking, you will not get the information you need to benchmark your organic traffic, to track your progress, or to know the best possible way to improve your results.
4. Unchecked Site Links
– Sitelinks are generated automatically by Google but it does not mean that you just forget about them.
– It is a must that you use Google Search Console to monitor your links for errors and links that you don’t want included.