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Are You Ready For The Year End’s Google Penguin Update?

By SEOPartner

Source: http://www.bruceclay.com/blog/is-google-about-to-kill-penguin/

There has been a lot of talks about when will the next penguin update will take place. A lot of web masters are anticipating that it will be rolled out at the end of the year making it one of the biggest update to take place. It has been mentioned that penguin algorithm will be incorporated in real time which makes disavow tool more effective. We all know that using this tool takes ages before you noticed a recovery and requires a penguin update to see if efforts on disavowing links worked.

google-penguin-update

Google Penguin Update

The problem with penguin
Being one of the most problematic algorithms, many business both small and large have experienced its negative effect. A recovery would require the next penguin update just to know if efforts on cleaning up the link profile worked or not. Refreshes were only released a couple of times every year and every business affected is still waiting for it at the same time, losing opportunities because of this.

Link spam problem
2012 was the year when businesses started investing on link building to get high ranks quickly in search results. This was a big problem for Google since every business website can just gain instant ranking boost using this tactic without really doing much effort on branding. Since the birth of penguin, unnatural link building practices were shifted to targeting sites that perform well in search results, a.k.a. Negative SEO. Penguin’s main role is to combat web spam and prevent negative SEO, but in the present time, it falls short in solving this problem.

There is a lot of speculation whether it’s true that penguin is expected to run as a part of the algorithm or it’s Google’s way of removing the penguin algorithm altogether. Without penguin, it can eliminate link spam in one swoop by removing signals associate with unnatural links. Identifying relevant and quality links is the key in the success of removing link spam and negative SEO once and for all.

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Is Penguin Taking Its Toll On Your Site?

By SEOPartner

Source: https://www.branded3.com/blog/what-it-takes-to-recover-from-a-penguin-hit/

The last Penguin refresh happened almost a year ago and a lot of SEOs are hoping that the algorithm will have a refresh before the year ends.

How do you recover from a Penguin hit?

  • Remove bad links using a disavow file or contact the site owner for link removal.
  • Build natural, organic links to see your site back in its position.

Websites with branding are also susceptible. However, they can quickly recover from this as it is easy for them to earn natural organic links because of their brand presence.

How long will it take to recover?

  • A penguin recovery only happens if Google rolls out another update or a refresh.
  • Invest your efforts on the PR side of your business. Attract organic, natural links from outside sources that have long-term effects on your site.
  • Have a solid PR strategy and avoid black hat link building practice.

In summary, always stay ethical and avoid shady practices. Keep on adding quality content and update your site to improve user experience.

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Auditing Your Link Profile In The Age Of Penguin

By SEOPartner

Source: http://www.bruceclay.com/blog/seochat-link-building-and-penguin-disavow/

Building links in the penguin age requires attention since it can penalize your site. Keyword and traffic drop during a penguin update could be a sign that your site might have been penalized by the algorithm. This means that your site might have excessive low quality links that Google thinks manipulative. Not only that, asking for links can put your site into penalty according to Google webmaster guidelines.

How hard is link building post Penguin?
A lot of people mentioned that it is hard to build links when comparing what SEOs used to do before penguin. This is because a lot of efforts are invested in looking for opportunity for your site to earn links as well as creating unique content that shareable as a part of link building strategy.

Is link building a black hat technique?
If your intent is to earn links to rank on Google, it is considered black hat. Link earning is the proper term for websites creating unique content to that users would want to link to. Links are a ranking signal and is still a big factor on Google rankings.

Is it ok to ask for links?
As long as links are relevant and you can provide something in exchange other than reciprocal links. It’s acceptable to ask for links as long as it adds value to both parties.

On Disavowing links:
– Use tools such as Moz spam analysis tool, Ahrefs, Majestic to identify weak links that are subject for removal.
– It is recommended to only submit a disavow file if a site encountered a penalty.
– Keep in mind that effort must be done when removing links and using disavow tool is a last resort.

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