penguin recovery — SEOPartner

This Week in SEO: Penguin Recoveries & Link Building Best Practices

October 6, 2016 By SEOPartner

This week at SEOPartner, we’re sharing: SEO updates that can deliver significant impact to your results, exciting changes in the marketplace to watch out for, good-to-know studies and information, and tips to try based on recent findings on search, online marketing and more.

With Penguin now running in real time, recoveries have begun rolling. And while this is a good time for brands and businesses to double their efforts to create an amazing website, it’s also crucial to review and improve the methods of promoting it. Meanwhile, there’s a new spot where you can check out all official Google information, and Google My Business API comes out with additional features. These and more are just some of the recent releases that are currently making the online marketing space abuzz.

What’s Hot

Now Happening: Penguin Recoveries

About two weeks ago, Google rolled out a Penguin update – the last of its kind since Penguin is now a core component of their ranking algorithm.

With the Penguin filter now running in real time, here’s what went down so far:
– Penguin recoveries have been underway, and will be finished within the next few days.
– You should start to see some improvement if you have been penalized by Penguin in the past, and have taken the necessary steps to recover.
– Removing a penalty only devalues the bad links pointing to the site; it won’t automatically boost your site back up in the rankings.
Source: https://www.searchenginejournal.com/google-started-removing-penalties-previous-penguin-updates/174821/

Google Launches One-Stop Blog

The search giant has merged all their 19 blogs into one official blogsite called “The Keyword” at https://blog.google.

Previously, Google maintains 19 blogs, each focusing on a specific product (AdWords, Google Maps, etc.). With this move, there is no more need to hop from one blog to another since all releases about Google, from big news of the week to fun updates, will now be accessed from a central source.

As for the blog name, here’s what they have to say:

Google My Business API Version 3.1: New Features

Google My Business API is now up to version 3.1 and sports a number of new features. The programming interface allows developers to manage account and location data on Google My Business, which enables businesses, organizations and brands to manage their online presence with the search engine giant.

The upgrade introduces the following additions:

– Notifications. You can subscribe to receive push notifications whenever a new review is written for a location.
– Map URLS. Location responses now contain Google Maps URLS which enable easy navigation to the location on Google Maps.
– Location States. The additional Location States indicate whenever a listing is disabled, published or pending verification, making it easy to understand the required action for the location.
– Reopen Flag. This identifies which closed locations can be reopened and which ones cannot.
– Category Endpoint. A list of supported categories by language and country is provided.
– Attributes. There is now support for Enum and URL attributes.
Source: http://searchengineland.com/google-business-api-adds-features-version-3-1-259795

Good to Know

SEO & Link Building Tactics in the Age of Penguin

Google’s announcement of the Penguin rollout came with the advice to website owners to “focus on creating amazing, compelling web sites.” And to promote your amazing site, the following are link building techniques that are relevant as ever today:

– Basic prospecting
– Conduct competitor research
– Do guest postings
– Create quality content
– Practice broken link building
– Work with local businesses
– Reach out thru PR and media

Link building in 2016 means tackling your website first, which is building something great and then letting your audience know about it.
Source: http://searchengineland.com/authority-link-building-real-time-penguin-259584

SUMMING IT ALL UP

Here are the top takeaways from this week’s SEO news roundup:

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Local Link-building Ideas To Help You Recover From Penguinitis

March 28, 2016 By SEOPartner

Source: http://searchengineland.com/3-practical-local-link-building-ideas-will-cure-penguinitis-245740

Local businesses have become wary of link building since the release of Penguin update. The once-easy and inexpensive link-building tactics that were popular to small businesses have become worthless, but there are still plenty of white-hat methods that can greatly help local businesses in garnering link.

Waays to revover from Penguinitis

If you are currently recovering from Penguinitis, here are three of Mike Ramsey’s most practical link-building ideas that can help.

Alumni directories or association links

For business owners, partners or key executives that attended the local or state university, gathering highly authoritative links back to your site can be done through their alumni directories.

Not to mention .edu links are quite strong, alumni associations also sometimes share news and current events from alumni. This type of link building will be worth investigating for practitioner businesses such as lawyers, realtors and doctors.

Existing brand mentions

With the help of tools like Google News alerts for brand mentions, although local PR coverage often doesn’t include a backlinks to the business site, you can simply request for the authors who have written about your brand online to include one. With Google News alerts, you can easily monitor and identify these opportunities.

Industry-specific local directories

The benefits of industry-specific directory listings are great because of their high authority and well reinforced signals to Google regarding business category, products and services. The more locally specific sites you can leverage, the clearer it will be to Google how relevant your business is for local searchers.

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Is Penguin Taking Its Toll On Your Site?

September 15, 2015 By SEOPartner

Source: https://www.branded3.com/blog/what-it-takes-to-recover-from-a-penguin-hit/

The last Penguin refresh happened almost a year ago and a lot of SEOs are hoping that the algorithm will have a refresh before the year ends.

How do you recover from a Penguin hit?

Remove bad links using a disavow file or contact the site owner for link removal.
Build natural, organic links to see your site back in its position.

Websites with branding are also susceptible. However, they can quickly recover from this as it is easy for them to earn natural organic links because of their brand presence.

How long will it take to recover?

A penguin recovery only happens if Google rolls out another update or a refresh.
Invest your efforts on the PR side of your business. Attract organic, natural links from outside sources that have long-term effects on your site.
Have a solid PR strategy and avoid black hat link building practice.

In summary, always stay ethical and avoid shady practices. Keep on adding quality content and update your site to improve user experience.

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Clueless About Google Disavow File? Here’s What You Need To Know About This Tool

June 1, 2015 By SEOPartner

Source: http://cognitiveseo.com/blog/8517/step-by-step-guide-to-submitting-tracking-a-google-disavow/

Having a site penalty can be very harmful to your site to the point that you can lose a very large amount of investment and consider rebranding especially for a business that relies on online traffic (e.g. an e-commerce site). Google launched the disavow tool last October 2012 to address unnatural links and help webmasters recover from any penalty that was placed on the site.

When to use the Google Disavow Tool?
1. If you have unnatural links – disavow unnatural links, low quality links and links that you are not aware of that are pointing to your site or suspected negative SEO links that can trigger a penalty.

2. Penguin algorithmic penalty – decrease website traffic with no recovery can be seen after an update. Unnatural links or shady link building practices must have triggered the penalty and requires link audit for removing suspicious links. However, this requires a Penguin refresh to know if efforts made in removing links are sufficient to recover lost website traffic.

3. Manual penalty – you can use the disavow tool in conjunction with your link removal efforts to aid you in removing links. Submitting a reconsideration request is required, so that Google will manually check for traces of unnatural links before the penalty is lifted.

It is recommended to manually check each link before placing it on the disavow list. This tool can also harm your site if you accidentally included a healthy good link. Keep in mind that when you are successful in disavowing links, you still need to work your way up in the SERPs since backlinks that were removed are no longer passing link juice or are now being ignored in Google’s ranking calculation.

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