Source: https://blog.pinterest.com/en/introducing-how-to-pins
Pinterest is one of the most popular social media sites where you can actually advertise and market your products and services effectively. Now, Pinterest is introducing how-to-Pins. This is so you can see at a glance what a Pin might be like to try. This new feature gives a lot of advantages and benefits for businesses.
– It drives more followers especially when how-to-Pins are simple and short. You will easily get the attention of your target audience when you use how-to-Pins because it is a new and effective feature.
– It is easier and a lot more interesting than regular pins. How-to-Pins have snapchats of the steps just below the image so it is a lot easier for people to check the details.
– It is more convenient. Your followers can just tap or click on any step and get the full instructions and the full list of supplies needed without having to leave Pinterest.
This new how-to-Pins feature is already available for Android and web users. However, iOS users still have to wait for an update reagrding this new feature in the future.