Each year, YouTube’s “how-to” searches grow by 70 percent. According to Google, the most popular “how-to” searches include:
Most Popular How To’s
1. Home-improvement related videos
– “How to unclog a toilet”
– “How to remove wallpaper”
– “How to decorate your bedroom”
2. Beauty related videos
– How-to videos related to “prom hair,” “balayage” (a hair coloring technique) and “man bun.”
3. Cooking related videos
– How to prepare a recipe
YouTube says that much of its search growth is brought on by mobile, with 91 percent of smartphone owners making use of their phones to finish a task.