Source: http://blog.hubspot.com/marketing/right-content-right-time-tips
Timing is a key component to success. This applies not only to content marketing, but also in many other different fields. For content marketers, it’s very important to create not just the right content, but also deliver it to the right audience at the right time. It seems almost impossible to hit all three requirements at once, but there are ways to achieve this. Here are a few tips to help content marketers create timely material for their target audiences:
Tips on making timely content
1. Learn about your audience. As mentioned earlier, there are three things that make successful content marketing: great content, the right audience and timeliness. Learning more about your audiences lets you know their key characteristics (age, gender, etc.) and needs. Knowing this will make it easier to know what kind of content to create.
2. Set your objectives. Once you know more about your audiences, the next step is to determine what you aim to achieve with your content. Do you want to raise more awareness about your brand, reach out to and interact with audiences more, or establish yourself as a brand leader?
3. Stay up to date with current events and trends. Knowing what’s going on in the world (or at least your locality) can show you events that can be used as opportunities to showcase your content. Providing commentaries on current events and creating material that is relevant to trends keeps your online presence more active. Get in touch with what’s happening in the world!