Source: http://searchengineland.com/link-building-campaign-fails-222357
Not every link building campaign will turn out to be a huge success. To ensure the success of your next campaign, you need to put aside your frustration and figure out what to do next so that your time and effort will not go to waste. The following tips will help you get back on track when your link building campaign fails.
How to get back on track in link building
1. Reevaluate your promotion strategy
– Find the right medium. You can reach people by connecting with them in a place that is less crowded but where they are active.
– Find the right time. Do some research to identify the most optimal time to promote your content.
– Communicate the benefit. You should create an outreach message that makes a person interested in your work because it can help him in some way.
– Track your outreach by using free tools to see if your email was opened and when.
2. Repurpose so that your piece of content won’t be a waste
– You can turn your content into an infographic, a Slideshare, or a blog series.
– Don’t just set it and forget it.
3. Refocus your efforts
– Focus your efforts on other things that can help get results.
4. Try again
– Don’t be afraid to overhaul the campaign and start again, or start on something new and always remember the lessons you learned from your failed campaigns.