Source: http://blog.hubspot.com/marketing/content-ideas-ecommerce-shoppers-holiday-spirit
During the last quarter of the year, many websites usually undergo a facelift to prepare for and keep up with the holiday season. Online shops usually take the lead in this annual trend. They want their regular customers to bask in the holiday spirit, with high hopes that they will be buying more products from them due to this season of giving.
Useful content ideas for the holiday season
However, e-commerce site owners should not forget about other potential new customers as well. These possible consumers are usually the ones that are shopping for another person. How can you help these new customers make sure they have found the right products they are looking for? You have to create and share the right types of content.
Below are some content ideas that can help you reach more customers this season:
FAQs – Posting FAQs is a good way for you to provide details and answers to a new customer’s possible questions regarding your products. To attract new shoppers, you have to give sufficient and suitable answers to someone who may have zero experience with your products or brand. Make sure this content is as thorough as possible because if you’re not diligent in answering the questions a new shopper might have, you might just miss the sale.
Gift guides – Once shoppers know what they need, show them how the products can be used. Gift guides are an effective way of introducing new ideas to uninitiated buyers. A gift guide should spell out exactly who loves your products, demonstrate the best options for everyone on the gift list, and quell a buyer’s fears as well.
Tutorials – In case your products require some assembly, how would someone who’s not familiar with your brand go about putting them together before they are presented as a gift? Even your loyal customers may need some help figuring out the best uses for your products. Tutorials are one of the ways to keep shoppers coming back for more information. With tutorials, you get to answer questions and create some serious customer delight. You can also hint toward the purchase of other products, such as accessories, that can make the product more appealing or functional.
Videos – There are some buyers who may prefer to learn by watching instead of reading. With videos, you have the opportunity to convey the very same information, instructions and emotions while also introducing a vivid world where your products live. Take the time to produce or invest in some well-crafted quality videos that can reach out to the customers you might not normally see.
Product reviews – New customers will always want to read testimonials from previous or current users of the products. As such, don’t forget to include genuine product reviews right on your own site to keep buyers around. They will appreciate your honesty, and in some cases, will even reward you handsomely for being so transparent.
Social engagement – Finally, always listen within your social channels for things said about your brand or products. Whenever you post social ads, graphics, videos, or links, stick around to see who responds. You may get some questions or comments that require immediate answers. Keep in mind that how you handle your social engagement is just as important—if not more—than the long-form content you have been creating and posting.